Advertising Director

Embark on a Journey That Makes a Difference.

At Generali Global Assistance (GGA) every day is an opportunity to help people explore the world with confidence. Were not just in the business of protectionwere in the business of adventure and peace of mind. Whether its a backpacker trekking through the Andes a family cruising the Mediterranean or a solo traveler chasing the Northern Lights were there to ensure their journey is safe and supported. From assisting with emergency medical claims to guiding customers through trip disruptions or ID theft your work helps turn travel challenges into stories of resilience.

Set Sail on a Career Path to Success.

Our teams value curiosity and collaboration while priding ourselves on fostering a welcoming and inclusive atmosphere for our employees. Elevate your journey through our internal programs including:

• Diversity Equity and Inclusion (DEI) Committee
• Career pathing and Individual Development Plans
• Internal training and intern opportunities
• Women in Business Mentorship Program
• Employee awards and recognition
• Education and professional development assistance program

Passport to Perks Includes:

• Generous Employer contribution for health dental and vision insurance
• Paid Maternity and Paternity Leave
• Scholarship Program for Employee Dependents
• Company match on 401k
• Employee Assistance Program (EAP)
• Company paid short-term and long-term disability insurance
• Company paid life insurance
• Voluntary Pet Insurance
• Voluntary Legal Benefit
• Discounts on travel insurance
• Time off policies including vacation days sick days personal days holidays and volunteer days (VTO)

Your Role on the Expedition:

The Director of Advertising is responsible for leading Generalis B2C paid media strategy brand visibility and performance marketing efforts across all digital channels. Reporting to the VP of B2C Marketing this leader oversees a team spanning community engagement email marketing and analytics ensuring all channels work together to drive acquisition retention and brand trust. This role owns the strategy execution and optimization of paid advertising across search social display and emerging AI-driven platforms. The Director leverages data experimentation and customer insights to maximize ROI improve conversions and strengthen Generalis presence.

Chart Your Course:

Paid Media Strategy & Execution

Own the end-to-end paid media strategy across search social display video and emerging channels.

Develop integrated advertising plans that support acquisition retention and brand awareness goals.

Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively.

Oversee budget allocation forecasting and pacing across all paid channels.

Ensure all advertising adheres to regulatory requirements for travel insurance.

AI-Driven Advertising & Brand Visibility

Lead Generalis advertising strategy across AI-powered platforms (e.g. Google AI Overviews Microsoft Copilot Ads conversational ad formats).

Partner with analytics and content teams to optimize ad copy and landing pages.

Evaluate emerging AI ad products and determine strategic fit for the brand.

Cross-Channel Leadership

Directly manage the Community Manager Email Manager and Analytics Manager ensuring alignment across channels.

Integrate paid media with email social community engagement and website optimization efforts.

Ensure consistent messaging targeting and customer experience across all touchpoints.

Foster a collaborative environment that encourages experimentation innovation and data-driven decision making.

Performance Optimization & Analytics

Partner with the Analytics Manager to define KPIs dashboards and reporting frameworks for all paid channels.

Use data to identify optimization opportunities improve conversion rates and reduce acquisition costs.

Lead A/B and multivariate testing for ads landing pages and audience strategies.

Monitor competitive trends and benchmark performance against industry standards.

Present performance insights and strategic recommendations to senior leadership.

Email & Lifecycle Marketing Oversight

Oversee the Email Managers strategy for lifecycle promotional and transactional email programs.

Ensure email campaigns support paid media efforts and contribute to customer retention.

Align segmentation personalization and automation strategies with broader marketing goals.

Community & Reputation Management Oversight

Guide the Community Manager in strengthening brand presence across social platforms review sites and AI-driven ecosystems.

Ensure community insights inform advertising messaging and customer experience improvements.

Support crisis communication and reputation management efforts when needed.

Vendor Budget & Compliance Management

Manage relationships with media agencies ad tech vendors and platform partners.

Oversee advertising budgets ensuring efficient spend and strong ROI.

Ensure all advertising content meets compliance legal and brand standards.

Your Ticket to Success:

812 years experience in digital advertising performance marketing or growth marketing.

Proven success managing multi-channel paid media programs with significant budgets.

Experience leading teams across multiple digital disciplines (email social analytics paid media).

Strong understanding of AI-driven advertising and emerging ad formats.

Expertise with Google Ads Meta Ads and programmatic platforms.

Strong analytical skills with experience using analytics platforms (Google Analytics Adobe Analytics).

Experience with ad campaign testing and audience segmentation.

Excellent communication and presentation skills.

Ability to work cross-functionally and influence stakeholders at all levels.

Strong project management and organizational skills.

Preferred:

Experience in travel insurance or other regulated industries.

Experience with SQL.

Experience managing agency partners and large advertising budgets.

Education/Certifications:

High School Diploma or Equivalent (GED) required.

Bachelors Degree in a related field or equivalent experience required.

Preferred:

Masters degree or relevant certifications (Google Ads Meta Blueprint etc.) preferred.

Position Coordinates:

This is a Remote role.

Time for Take-off:

While there is some flexibility in the hours this position will be Monday-Friday during regular business hours (approximately 8:00am-5:00pm). Occasional overtime may be required according to business need.

One team. Every destination.

Generali Global Assistance is proudly part of the Europ Assistance Group and our products utilize a number of corporate and product brands. The brands for our North American team include the following:

• CSA: US travel insurance brand for retail tour operator cruise and lodging partners. Learn more here.
• Generali Global Assistance (GGA): The primary Corporate brand in the United States for our travel insurance travel assistance identity and cyber protection and beneficiary companion products. Learn more here.
• GMMI: the industry standard for global medical cost containment and medical risk management solutions. Learn more here.
• Iris Powered by Generali: identity and digital protection solution. Learn more here.

Explore new horizons apply today!

Dont meet every single requirement At Generali Global Assistance we are dedicated to building a diverse inclusive and enriching workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the right candidate for this or other roles.

California Residents - Privacy Notice for California Residents Seeking Employment with Generali Global Assistance is available here: Company is committed to providing equal employment opportunity in all our employment programs and decisions. Discrimination in employment on the basis of any classification protected under federal state or local law is a violation of our policy. Equal employment opportunity is provided to all employees and applicants for employment without regard age race color religion creed sex gender identity gender expression transgender status pregnancy childbirth medical conditions related to pregnancy or childbirth sexual orientation national origin ancestry ethnicity citizenship genetic information marital status military status HIV/AIDS status mental or physical disability use of a guide or support animal because of blindness deafness or physical handicap or any other legally protected basis under applicable federal state or local law. This policy applies to all terms and conditions of employment including but not limited to recruitment and hiring classification placement promotion termination reductions in force recall transfer leaves of absences compensation and training. Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of Human Resources. The Company will not allow any form of retaliation against individuals who raise issues of equal employment opportunity. All Company employees are responsible for complying with the Companys Equal Opportunity Policy. Every employee is to treat all other employees equally and fairly. Violations of this policy may subject an employee to disciplinary action up to and including termination of employment.