Adobe Experience Platform (AEP) Specialist

Job Title: Adobe Experience Platform (AEP) Specialist
Work Location: Richardson TX/Minneapolis MN (Onsite-Hybrid. Candidates willing to relocate to client location will be considered)
Contract duration: 6 Months
Must Have Skills:
5 years of experience with Adobe Experience Cloud products.
Hands-on expertise with:
Adobe Experience Platform (AEP)
Adobe Real-Time CDP
Adobe Target
Adobe Analytics
Adobe Journey Optimizer
Experience implementing enterprise personalization and customer journey solutions.
Knowledge of customer segmentation audience management and digital marketing technologies.
Understanding of API integrations data ingestion and customer identity management.
Strong SQL and data analysis skills.
Excellent stakeholder management and communication skills.
Nice to Have Skills:
AEP with AI integration experience required
Adobe RealTime CDP
Detailed Job Description:
Seeking an experienced Adobe Personalization & Experience Platform Specialist to lead the design implementation and optimization of personalized digital experiences across member and provider engagement channels. The ideal candidate will have deep expertise in the Adobe Experience Cloud ecosystem including Adobe Experience Platform (AEP) Adobe Real-Time Customer Data Platform (RT-CDP) Adobe Target Adobe Analytics and Journey Optimizer with a strong understanding of healthcare member engagement strategies.
This role will partner closely with business marketing digital product analytics and technology teams to create data-driven personalization strategies that improve member experience engagement acquisition retention and health outcomes.
Key Responsibilities
Adobe Experience Platform (AEP) -
Design and implement customer data models within Adobe Experience Platform.
Configure identities schemas datasets audiences and customer profiles.
Build and manage Real-Time Customer Profiles and customer segmentation strategies.
Integrate member provider claims and engagement data sources into AEP.
Ensure data governance consent management security and HIPAA compliance.
Personalization & Customer Experience -
Design and deploy personalized member experiences across web mobile email and digital channels.
Develop audience segmentation and next-best-action strategies.
Implement behavioral demographic and predictive targeting models.
Create journey orchestration workflows using Adobe Journey Optimizer.
Drive personalization initiatives that improve member engagement and satisfaction.
Adobe Target & Optimization -
Configure and manage A/B testing multivariate testing and personalization campaigns.
Analyze experimentation results and provide optimization recommendations.
Collaborate with UX and Product teams to improve digital experiences using data insights.
Analytics & Insights -
Leverage Adobe Analytics and Customer Journey Analytics to monitor member behavior and campaign effectiveness.
Develop dashboards KPIs and executive reporting.
Identify trends opportunities and personalization improvements through data analysis.
Cross-Functional Collaboration -
Partner with Marketing Digital Product Engineering Data and AI teams.
Work closely with business stakeholders to translate requirements into personalization solutions.
Support roadmap development for customer experience and digital engagement initiatives.
Required Qualifications
5 years of experience with Adobe Experience Cloud products.
Hands-on expertise with:
Adobe Experience Platform (AEP)
Adobe Real-Time CDP
Adobe Target
Adobe Analytics
Adobe Journey Optimizer
Experience implementing enterprise personalization and customer journey solutions.
Knowledge of customer segmentation audience management and digital marketing technologies.
Understanding of API integrations data ingestion and customer identity management.
Strong SQL and data analysis skills.
Excellent stakeholder management and communication skills.
Technical Skills
Adobe Experience Platform (AEP)
Adobe RT-CDP
Adobe Target
Adobe Journey Optimizer
Adobe Analytics
Customer Journey Analytics (CJA)
SQL
APIs and Data Integration
Customer Identity Management
Data Governance & Consent Management
Personalization Strategy
Digital Marketing & Campaign Management
Minimum Years of Experience:
10 years
Certifications Needed:
AEP Certifications is mandatory