Admissions Representative

Primer is a growing network of K8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers thinkers and builders our schools begin with what has always worked and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next.

As an Admissions Representative youll be the human face of Primer for prospective families the person who meets them where they are earns their trust and helps them understand why Primer is different.

Were building education for every family in America not just the ones who find us easily. That means showing up in person adapting to family schedules and doing the relationship-building work that makes enrollment feel personal rather than transactional. Youll report to the Head of Admissions while working closely with the local GM to support campus growth from day one.

This role isnt about pushing a product. Its about helping families make one of the most important decisions theyll make for their kids with honesty care and genuine follow-through.

• Conduct in-person parent meetings with prospective families meeting them at times and locations that work for them.

• Host campus tours and open houses in collaboration with campus staff so educators can stay focused on students instead of spending extra hours on admissions-driven activities.

• Represent Primer at community events building authentic local presence and trust.

• Maintain rigorous scheduling communication and follow-up in Salesforce/Groove full alignment with central admissions processes is non-negotiable.

• Serve as a local ambassador for Primer helping every family feel genuinely welcomed and informed as they explore enrollment.

• Surface patterns from family conversations back to the central admissions team if youre hearing the same objections or questions repeatedly thats signal worth sharing.

• Sales admissions or customer-facing experience ideally in an educational setting with a track record of building relationships and hitting goals.

• Comfort with CRM and sales engagement platforms (Salesforce/Groove experience a plus).

• Strong communication and presentation skills; you can read the room and adjust for a first-generation family as easily as you can for a well-resourced one.

• Genuine ease with in-person relationship-building youre energized by community not drained by it.

• The discipline to work autonomously on the ground while staying tightly aligned with centralized leadership and process.

• Flexibility to work some evenings and weekends to meet families where their lives are.

• A collaborative instinct you work well across functions and know when to loop in the GM when to loop in admissions and when to just handle it.

• Deep alignment with Primers mission: accessible affordable excellent education for every family in America.

• Youre most comfortable when leads come to you this role requires active outreach and community presence.

• You prefer to work within a large stable team structure rather than operate as a local point of contact with distributed support.

• You find it difficult to hold the line on process (Salesforce hygiene follow-up cadences) when things get busy.

• You believe great admissions is primarily a marketing or brand problem; we think its a relationship and trust problem.

• Youd struggle representing a model thats still evolving Primer is building something new and you need to be honest with families about that.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive service of that we keep work centered on mission execution and avoid social or political activism at work thats unrelated to the mission. If that energizes you wed love to see you apply.

Required Experience:

Unclear Seniority