Associate Director, Marketing & Content Capabilities

About the role

How you will contribute

This role builds and sustains enterprise brand marketing and content capabilities by diagnosing skill and capability gaps and delivering enablement (training workshops facilitated work sessions standardizing solutions and coaching) that improves the quality consistency speed and impact of Takeda marketing. Working closely with brand leadership (Sr. Product Managers through Franchise Heads) and cross-functional partners (e.g. Analytics & Insights Agile Media Managed Markets Patient & Market Access Medical) the Associate Director helps teams apply a common marketing language best-practice tools and measurement approaches to deliver commercial excellence and better outcomes for patients.

• Partner and advise brand and launch teams: Serve as a strategic partner to brand teams and cross-functional stakeholders on core marketing and content capabilities (e.g. insights generation product positioning customer engagement strategy measurement content strategy) tailoring support to brand maturity (launch growth LOE) and business context.
• Define and evolve marketing competencies: Establish and maintain a role-based marketing competency model with proficiency levels and an assessment approach across the US marketing community; identify capability priorities and inform development plans.
• Design learning pathways and curriculum: Build curated learning pathways by capability area (e.g. insight-to-strategy positioning segmentation customer experience planning measurement content strategy) with clear learning objectives applied practice and reusable tools/templates.
• Deliver training workshops and new learning modalities: Develop and deliver training programs and workshops (virtual/in-person) and continuously evolve modalities to improve adoption and real-world application by marketers.
• Coach brand and launch leaders: Provide 1:1 coaching to Brand/Launch Leads and key contributors on story lining decision framing and applying best-practice tools; tailor support by experience level and brand complexity.
• Facilitate strategy working sessions and deliverables: Partner with brand and launch teams on high-value deliverables through structured work sessions (patient journey insights/motivators segmentation positioning/value proposition CX planning and measurement plans) including direct support to launch readiness and launch outputs.
• Identify capability needs and co-create solutions: Diagnose capability and learning needs with brand partners; translate needs into scalable enablement solutions and contribute to the ongoing development and execution of the Brand Capabilities Marketing & Content Excellence roadmap.
• Enable best practice sharing and change management: Facilitate connections and sharing of best practices across the USBU through communities of practice communications playbooks and other change management initiatives that build a culture of continuous improvement.
• Measure impact and continuously improve: Define and track capability KPIs (e.g. participation proficiency lift stakeholder feedback quality improvements in key deliverables) and iterate curriculum coaching and tools to increase impact.
• Enable annual brand planning: Support Annual Brand Planning by providing templates walkthroughs and coaching that helps teams produce leadership-ready deliverables and improves quality/consistency year over year.
• Monitor capability evolution through the Agile transformation: Track how marketing and content operations capabilities are evolving as the organization shifts to Agile including readiness for new roles proficiency in new ways of working and progress against key milestones; provide inputs to relevant transformation leads.
• Manage resources project plans and budget: Manage resource requirements across initiatives (internal and external) establish project plans and timelines and oversee budget to deliver against priorities.

Skills & Qualifications

Required:

• BS/BA required; advanced degree (MS/MBA) preferred.
• 8 years of experience in the pharmaceutical biologic/biotech immunology or medical industry; 5 years of marketing/brand experience across a variety of roles.
• Demonstrated ability to influence senior-level stakeholders and lead through change without formal authority; strong interpersonal communication and facilitation skills.
• Proven experience designing and delivering applied learning (training workshops facilitated work sessions) and coaching to marketers/brand leads to improve the quality and consistency of strategic outputs; ability to define and track impact metrics.
• Strong strategic and critical thinking problem-solving and analytical skills; able to translate insights into practical tools and ways of working.
• Strong organizational planning and project management skills with the ability to set priorities meet deadlines and manage multiple initiatives in a dynamic environment.
• Budget/resource management experience including building workplans and managing vendor/partner support as needed.
• Track record of effective leadership (direct and/or matrix) collaboration across multi-disciplinary teams and developing others through coaching and feedback.

Preferred:

• Experience across stages of a brands life cycle (launch growth and end of life).
• Experience leading and/or enabling Annual Brand Planning.
• Experience partnering with launch teams to build launch readiness and key strategic outputs.
• Exposure to Agile ways of working and/or marketing transformation initiatives.
• Experience applying emerging technologies including AI-enabled tools to enhance efficiency optimize workflows and support innovation
• Content development and/or digital strategy experience