AD, Experience Personalization & Optimization

Band

Job Description Summary

Job Description

Key Responsibilities:

• Partner with Integrated Customer Experience & Optimization Planners and Marketing Strategy leads to translate brand-specific and customer-centric concepts into personalized campaigns across multiple channels for specific brand(s)

• Deliver cohesive and coordinated campaigns and tactics across all touchpoints (digital and physical)

• Apply data and insights to optimize and continuously improve the customer experience in service of achieving the defined brand(s) product strategy

• Partner with cross-functional Novartis stakeholders to effectively plan and deliver cohesive HCP and patient experiences across channels for the assigned brand; this includes team members from Marketing Strategy Novartis Patient Support PR/Comms Data Insights & Analytics and Medical

• Architect and deliver human-centered experiences that solve a specific customer need while also having sufficient technical expertise to understand choices and trade-offs across channels to deliver the best possible experience

• Consistently and effectively apply channel and communications planning best practices; apply audience journey insights to drive channel selection and set communication priorities

• Design and deliver programs and experiences that are on time and on budget across customer touchpoints

Essential Requirements:

• Bachelors degree in related field is required

• Minimum of 5 years of experience leading and developing communication or marketing strategies in a regulated industry.

• Demonstrated ability in leveraging data insights analytics and customer behaviors to optimize campaigns and customer experiences effectively.

• Strong cross-functional leadership experience collaborating with teams such as Communications Legal Regulatory Compliance and IT to ensure effective execution.

• Experience managing media and content testing to evaluate the performance of integrated communications and designing marketing campaigns with measurable results.

• Adept at identifying opportunities to drive solutions and create orchestrated human-centered customer experiences that address specific needs and deliver meaningful impact.

Desirable Requirements:

• Experience in pharmaceutical healthcare or consumer packaged goods industries

• Master of Science or MBA

Novartis Compensation Summary:

The salary for this position is expected to range between $152600 and $283400 per year.

The final salary offered is determined based on factors like but not limited to relevant skills and experience and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and depending on the level of the role eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health life and disability benefits a 401(k) with company contribution and match and a variety of other addition employees are eligible for a generous time off package including vacation personal days holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an e-mail to call 1 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Range

Skills Desired