Acquisition Manager – Digital Vehicle Acquisition Programs

• Manage all incoming leads generated through the Kelley Blue Book Instant Cash Offer Program.
• Respond quickly to customer inquiries via phone text email and CRM.
• Qualify vehicle sellers and trade-in prospects.
• Schedule vehicle appraisal appointments at the appropriate dealership location.
• Deliver an exceptional customer experience throughout the acquisition process.

• Drive qualified customers into our seven dealership locations.
• Convert vehicle sellers into vehicle buyers whenever possible.
• Collaborate with sales management teams to maximize retail sales opportunities.
• Generate additional showroom traffic through vehicle acquisition campaigns.

• Maintain aggressive and consistent follow-up processes.
• Manage customer communications from lead receipt through transaction completion.
• Ensure all prospects are accurately tracked within the CRM.
• Re-engage unsold and unacquired prospects to increase conversion rates.

• Track lead volume appointments set show rates acquisitions and sales conversions.
• Monitor program effectiveness and identify opportunities for performance improvement.
• Prepare regular reports detailing acquisition and conversion metrics.
• Recommend process improvements to increase appointment and acquisition success.

• Work closely with Sales Managers Used Vehicle Managers General Managers and Marketing teams.
• Support inventory acquisition goals across all seven rooftops.
• Coordinate appraisal and purchasing efforts to ensure timely execution.

• Automotive dealership experience preferred.
• Strong customer service and communication skills.
• Experience handling internet leads and appointment setting.
• Proficiency with CRM systems and digital communication tools.
• Excellent organizational and time-management skills.
• Self-motivated with a strong focus on results and accountability.

• Experience working with Kelley Blue Book Instant Cash Offer leads.
• Understanding of vehicle appraisal and acquisition processes.
• Experience in BDC sales internet sales or used vehicle acquisition roles.

• Lead response time
• Appointment set rate
• Appointment show rate
• Vehicles acquired
• Cost per acquisition
• Trade-in conversion rate
• Retail sales generated from acquisition leads
• Customer satisfaction scores
• Monthly acquisition goals achieved

Join a growing automotive group with seven dealership locations and play a key role in sourcing inventory increasing showroom traffic and driving vehicle sales. This position offers the opportunity to make a direct impact on dealership growth while building strong customer relationships and delivering exceptional results.