Account Manager

Account Manager

Media Works is looking for a motivated Media Account Manager with 6-10 years experience.We are a highly respected fast paced energetic integrated marketing agency located in Baltimore MD. The agency has been in the business for over 35 years serving a diverse client list.

Position Summary:

The Account Manager position at Media Works offers a unique opportunity to work hands on and client facing across multiple channels. This role is responsible for the strategy research planning negotiation purchase and placement of all media for existing clients and new business. As the Account Manager your role will straddle traditional and digital/social planning and buying our highly collaborative environment this future employee will also be responsible for training delegating and advising others on their client teams. This position is considered exempt under the Fair Labor Standards Act (FLSA).

Position Responsibilities and Requirements:

• Act as liaison between media vendors the client and the agency.
• Meet with traditional and digital media representatives to request and analyze proposals and packages.
• Keep a strong pulse on new and emerging media changes and provide fresh ideas to grow client business.
• Gather organize and present competitive industry research and prepare market analysis.
• Collaborate with your team to build out strategic media plans that best meet client goals and objectives through multi-platform plans inclusive of traditional digital and social.
• Lead internal and external client meetings including presentations reporting and strategy sessions.
• Maintain a positive professional relationship with our clients as a true media partner.
• Strong established relationships with area media partners and an understanding of the TV print radio OTT OOH digital and social media (Facebook Instagram Pinterest Twitter TikTok LinkedIn)
• Ability to think strategically through all phases of media recommendations audience targeting execution and analysis.
• Understand rating estimates (TV & Radio) as well as digital performance metrics/ KPI measurements.
• Avails media and negotiates best rates CPMs CPPs special time parameters value-added sponsorships and promotions bonus impressions e-newsletters etc.
• Build Radio and TV schedules compile digital media into digital planning documents develop audiences in social media platforms & execute media plans.
• Create insertion orders and book media.
• Media execution project management including asset tracking/trafficking process control/adherence and QC monitoring.
• Process changes on media buys and confirmation paperwork.
• Analyze post buys and work with stations to make up under delivery weight or impressions.
• Work collaboratively with team members to develop monthly performance reports make ongoing performance optimization strategy improvement and best practice recommendations.
• Resolve billing discrepancies.
• Support a learning culture by training media coordinators and interns at the agency.
• Interest passion and excitement for the media industry that fosters new ideas and media strategy.

Experience Education and Skills:

• Microsoft Word Outlook Excel and Power Point.(ASANA understand a plus)
• Proficient with reporting and analytics tools.(GA4 and Datorama a plus)
• Experience with media planning and buying software (Strata preferred)
• Polished presentations skills including the ability to address client teams as well as C-Suite executives.
• Attention to detail and an ability to think critically.
• Outstanding time management and prioritization skills.
• Ability to communicate both written and verbal with all levels in an organization.

Physical Requirements:

• Must be able to be in a stationary position for long periods of time.
• Must be able to operate computer keyboards.
• Must be able to read computer screens.
• Must be able to occasionally travel for client and agency meetings.

Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill experience education and other job-related requirements of the role to allow the individual to perform the essential functions of the job.

*This is a hybrid role based out of Baltimore MD*

Required Experience:

IC