Account Executive, Social & Influencer

Highwire is seeking an Account Executive Social & Influencer to join our growing digital team to help execute innovative social media and influencer marketing programs on behalf of some of the worlds most recognized brands. This is a hands-on opportunity for someone passionate about digital culture social media influencer engagement and emerging platforms.

The digital landscape is constantly evolving and we are looking for someone who is naturally curious eager to learn and excited to explore new online communities influencer networks content formats and digital marketing opportunities. Highwires digital team combines strategic thinking exceptional content development strong client service and a collaborative mindset to deliver award-winning work that drives measurable business results.

The ideal candidate is highly organized detail-oriented and comfortable managing multiple workstreams across several client accounts. You are excited to contribute to social media and influencer campaigns from planning through execution while continually identifying opportunities to improve performance strengthen client relationships and expand your digital marketing expertise. Working closely with senior team members Account Executives play an important role in delivering exceptional client experiences and impactful campaigns.

• Manage assigned portions of client programs and social media and influencer activation deliverables ensuring projects are completed accurately on time and aligned with client objectives.
• Build strong working relationships with clients and teammates through consistent communication responsiveness and reliable execution.
• Support account teams in preparing client updates presentations meeting materials and campaign recommendations.
• Demonstrate a thorough understanding of client business goals target audiences competitive landscapes and industry trends.

• Write and edit engaging platform-native social content that aligns with client brand voice messaging and campaign objectives.
• Assist in the development and execution of social media strategies designed to increase awareness engagement and business impact.
• Manage content calendars and publishing schedules across multiple social platforms.
• Support community management efforts through social listening audience engagement trend monitoring and issue escalation when appropriate.
• Stay informed on platform updates emerging social trends and best practices to identify opportunities for clients.

• Research identify and vet influencers and content creators aligned with client goals and audiences.
• Support influencer outreach contracting and negotiation content review & approval and overall campaign coordinations.
• Monitor influencer content performance and contribute recommendations to optimize future programs.
• Build and maintain positive relationships with influencers creator partners agents and representatives.
• Demonstrate expertise across diverse influencer communities industries and subject matter areas.

• Track social media and influencer campaign performance using platform analytics and reporting tools.
• Contribute to recurring client reports by analyzing data identifying trends and providing actionable insights.
• Support measurement efforts tied to client objectives including awareness engagement website traffic lead generation and other key performance indicators.
• Help identify opportunities for optimization based on performance data and campaign learnings.

• Collaborate effectively with creative paid media analytics and PR teams to ensure integrated program execution.
• Mentor interns and junior team members on foundational social media influencer and account management tasks.
• Contribute ideas for creative campaigns content strategies influencer activations and emerging digital opportunities.
• Pursue ongoing learning and professional development to stay current with industry trends platform innovations and digital marketing best practices.

• 24 years of agency experience or equivalent experience in social media influencer marketing digital marketing content development or related fields.
• Strong understanding of major social media platforms including LinkedIn Instagram TikTok X Facebook Reddit YouTube and emerging channels.
• Experience supporting social media programs and influencer marketing campaigns.
• Independently capture edit and produce social media content for client channels including filming short-form video at client locations events activations and other content opportunities.
• Be comfortable both behind and in front of the camera including self-filming and appearing in content when required to create platform-native assets optimized for TikTok Instagram Reels LinkedIn YouTube Shorts and other social platforms.
• Demonstrated ability to manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines.
• Strong written and verbal communication skills including copywriting emails and presentations.
• Growth mindset with a desire to continuously learn improve and take on new challenges.
• Strong organizational and project management skills.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Proven ability to work collaboratively within cross-functional teams and contribute to a positive team culture.
• Experience with social media management and analytics tools such as Sprout Social Sprinklr Traackr Audiense Google Analytics or similar platforms.

The salary range for this position is $54000 to $62000 with the final offer based on a combination of factors including education relevant experience skills prior training internal equity and local geographic market data. This role also includes a competitive benefits package with medical dental and vision coverage 401(k) matching generous paid time off and additional perks designed to support your overall well-being and growth. #LI-Remote

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity lead markets and grow with purpose. With integrated expertise in strategic marketing and communications corporate reputation creative and insights we cut through the noise to deliver bold ideas and measurable impact across B2B technology healthcare cybersecurity energy professional and financial services and more.

At Highwire we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency we foster an inclusive environment where everyoneregardless of age race/ethnicity size shape gender identity sexual orientation religion and different abilitiescan feel safe celebrated and worthy.

We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

Were looking for individuals with big ideas strong opinions and the energy to bring them to life. If you thrive in an environment that values personal accountability high standards and boundless motivation this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Our people-first culture is reflected in the meaningful benefits flexibility and support we offer:

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical dental and vision coverage plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books events or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive inclusive and collaborative workplace where you can grow and do your best work

Location & Work Environment

Highwire offers both remote and hybrid work options depending on where you live.

Hybrid: Candidates located within commuting distance of our New York NY or San Francisco CA offices follow a hybrid schedule with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California Colorado Connecticut Florida Georgia Illinois Iowa Kansas Maryland Massachusetts Michigan New Hampshire New Jersey New York North Carolina Ohio Oregon Pennsylvania Rhode Island South Carolina Tennessee Texas Utah Virginia Washington and Washington D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If youre inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation accountability and inclusion apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline connect with top professionals in the industry or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!