Account Executive, Direct Impact

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

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Direct Impact is the hyperlocal communications practice of Burson (a WPP agency) with a presence in every media market and political jurisdiction across the U.S. Our team of local experts helps clients localize and execute national campaigns providing direct access to communities across the country.

We are seeking anAccount Executive who will help clients achieve grassroots public relations and hyperlocal communications success. This client-facing position will support the strategic planning management and execution of integrated campaigns spanning earned media specialty events digital and social media influencer engagement coalition building and issue advocacy.

This is an opportunity to work with clients on specialized local campaigns that enhance reputation strengthen community relationships and support corporate social responsibility (CSR) initiatives. If youre a communications professional who enjoys thinking strategically while executing tactically (and has an interest in emerging technologies and creative storytelling) wed love to hear from you.

• Support day-to-day client communications and account management activities.
• Assist in the planning and execution of grassroots public relations and hyperlocal communications campaigns across targeted local markets throughout the U.S.
• Coordinate project deliverables across internal teams local market partners consultants and vendors to ensure seamless execution.
• Contribute to earned media outreach specialty events stakeholder engagement coalition-building efforts and advocacy initiatives.
• Draft proposals strategy documents client correspondence briefing materials and other communications assets.
• Support the creation of client reports and presentations by helping identify key trends summarize campaign performance and synthesize insights from media coverage and other data sources.
• Partner with teammates to develop visually compelling presentations and communications materials using tools such as Canva or Adobe Creative Suite.
• Explore and leverage AI-powered tools to improve workflows streamline content development support research and enhance day-to-day productivity.
• Maintain a strong understanding of client businesses priorities and objectives while proactively identifying opportunities and challenges.

• 1 years of experiencein public relations strategic communications community engagement or public affairs.
• Interest in public relations or public affairs with a focus on earned media corporate communications or grassroots engagement.
• Experience working in an agency and/or in-house corporate communications environment is a plus.
• Working knowledge of communications public relations grassroots advocacy or integrated marketing campaigns is preferred.
• Strong project management skills organizational abilities and attention to detail.
• Understanding of integrated earned digital and social campaigns for diverse audiences.
• Familiarity with reporting and analytics including identifying trends and helping develop client-ready reports and presentations is a plus but not required.
• Design fluency and experience creating presentations or visual content using tools such as Canva or Adobe Creative Suite is preferred.
• Curiosity about emerging AI technologies and familiarity with incorporating AI tools into communications or operational workflows is a plus.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.