Account Director
New York City, NY - USA
Job Summary
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes gamethey must battle behemoth market leaders upend ingrained treatment habits or transform a me-too product into yes-please.
The agency is known for serving up distinctive strategies and differentiating approaches ensuring clients market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model housing media strategy med comms creative technology and even point of care/population health under the same roof for the tightest most integrated campaigns possible. They price work based on outcomes not outputs. Their innovative model delivers not only alignment but powerful orchestration greater efficiency and maximum impact for every dollar spentall the necessary elements for Challengers to triumph.
Thats the philosophy heres the creds: 250 employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys MM&M Awards OMMAs and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying We celebrate people who stand up and say You know what This is dumb. Damn straight.
Responsible for the preparation of the marketing related project deliverables during the design phase of an engagement and client/account management duties.
Expertise
- Responsible for understanding the account dynamics and mobilizing Digitas Health resources to most effectively meet account requirements
- Responsible for brand understanding and communicates this understanding within Digitas Health
- Knows how to bring right Digitas Health resources to client advocacy opportunities. Can articulate the role of branding in relationship to Customer Value Marketing. Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed Value
- With VP/Director Responsible for setting client account expectations
- Develops Strategic Brief marketing goals brand strategy and other critical marketplace data and direction
- Participates in account development and enables account strategy.
- Ensures client contact with members of brand team and supports Director of Delivery Management with respect to client communication
- Ensures that the right Digitas Health management takes action at the right time. Enables team to provide and show maximum value to client for retainer.
Results
- Leads brainstorm sessions to generate ideas for new business
- Seek opportunities to up sell and cross-sell within the account to generate additional revenue
- Participates in the hiring and quality of work of Managers and Associates.
- With Delivery Manager contributes to the development of project timeline and budget
- Minimum Bachelors degree and 6 years experience in the pharmaceutical industry Rx or OTC in marketing are required
- Experience in client management and marketing program development required. Excellent interpersonal skills and superior communication skills are essential
- The ability to address complex strategic marketing problems and propose viable solutions is necessary.
- Must exhibit strong leadership ability and exercise good judgment and diplomacy.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact .
All your information will be kept confidential according to EEO guidelines.
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Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more