ABM Campaign Manager
San Francisco, CA - USA
Department:
Job Summary
Overview
Working at Atlassian
Atlassians can choose where they work whether in an office from home or a combination of the two. That way Atlassians have more control over supporting their family personal goals and other priorities. We can hire people in any country where we have a legal entity.
Responsibilities
Atlassian is seeking an experienced Account-Based Marketing (ABM) Manager to join its Global Account-Based Marketing and Regional Demand Generation team within the Demand Campaigns Operations and Partner (DCOP) organization. The ideal candidate is a creative data-driven marketer with a proven track record of creating high-impact innovative ABM campaigns to engage decision-makers in key accounts. As an ABM Manager you will play a vital role in partnering with our AMER Strategic Sales Team. This position involves collaborating closely with Account Executives (AEs) Sales Development Representatives (SDRs) and sales leadership to drive revenue growth across Atlassians Strategic accounts in the AMER this role you will report to the AMER ABM Senior Team Lead.
In this role youll get to:
Drive strategy development by providing valuable insights and recommended actions for AEs and SDRs
Collaborate closely with the Strategic Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
Plan coordinate and execute in-person and virtual events including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
Collaborate with Partner Marketing to enhance the effectiveness of account-based marketing initiatives
Maintain consistent and effective communication on insights challenges and successes with Sales and Account-Based Marketing (ABM) Leadership
Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs
On the first day well expect you to have:
7 years of marketing experience with 3 years of Account-Based Marketing experience in a high-growth environment
Proven experience with owning executing and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media email content syndication direct mail events and more
Strong track record of developing outbound programs in partnership with sales
A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
Experience working with sales/marketing and ABM platforms such as Salesforce Marketo 6sense CommonRoom Outreach Zoominfo TechTarget Priority Engine Reachdesk Folloze Demandbase etc.
Qualifications
Compensation
At Atlassian we strive to design equitable explainable and competitive compensation programs. To support this goal the baseline of our range is higher than that of the typical market range but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidates skills expertise or experience.
In the United States we have three geographic pay zones. For this role our current base pay ranges for new hires in each zone are:
Zone A: $127800 - $166850
Zone B: $115200 - $150400
Zone C: $106200 - $138650
This role may also be eligible for benefits bonuses commissions and equity.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you your family and to help you engage with your local community. Our offerings include health and wellbeing resources paid volunteer days and so much more. To learn more visit Atlassian
At Atlassian were motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyones perspectives and experience we never discriminate based on race religion national origin gender identity or expression sexual orientation age or marital veteran or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process visit Experience:
Manager
About Company
Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.