Lifecycle Marketing Lead (PLG SaaS)

We are looking for a senior lifecycle marketer who wants to build own and optimize a complete behavioral email and retention system from the ground up.

This is not a campaign management role.

You will architect the lifecycle infrastructure that powers how users move from signup activation upgrade retention. You will work directly with product and engineering to define event tracking behavioral triggers retention segmentation and lifecycle automation across the entire customer journey.

If you enjoy building systems thinking deeply about user behavior and turning product signals into high-performing lifecycle programs this role was designed for you.

What Youll Own

Upsell & Conversion System

Youll design and optimize the behavioral flows that convert free users into paid subscribers.

This includes:

• Building trigger-based lifecycle sequences tied to product behavior

• Creating upgrade journeys based on user intent and engagement

• Designing segmentation logic for different user states

• Running A/B tests across messaging timing CTAs and offers

• Optimizing upgrade conversion rates continuously

Youll work on flows for:

• Users who signed up but never returned

• Users who havent used their credits

• Users who exhausted credits but didnt upgrade

• Partial feature adopters

• High-usage users approaching limits

Retention & Churn Reduction

You will build retention system from zero.

This includes:

• Designing a Satisfaction Score model based on product usage and engagement

• Building retention segments (Champion Engaged At-Risk Dormant)

• Creating automated retention and win-back flows

• Managing onboarding NPS quarterly NPS churn surveys and feedback loops

• Monitoring churn trends and retention health over time

Your work will directly impact:

• Monthly churn rate

• Retention health

• User engagement

• Expansion revenue

Lifecycle Infrastructure

You wont inherit a mature system youll build it.

Youll:

• Select and configure the ESP

• Define event tracking requirements with engineering

• Help structure the behavioral data pipeline

• Own lifecycle architecture and automation logic

• Build reporting dashboards and KPI tracking

• Manage deliverability and email health

You should be comfortable discussing:

• Product events

• Trigger logic

• Tracking requirements

• User states

• Data flow

• Lifecycle segmentation

with engineering and product teams.

What Success Looks Like

First 30 Days

• ESP selected and configured

• Core lifecycle architecture live

• Main upsell sequences launched

• First A/B tests running

Required Experience

• 46 years in Lifecycle Marketing CRM Retention Marketing or Marketing Automation

• Experience in SaaS PLG subscription or freemium products

• Strong hands-on experience with tools like:

  • Klaviyo

  • Braze

  • HubSpot

  • Iterable

• Experience building behavioral trigger systems

• Understanding of event-based architecture and user tracking

• Experience working closely with product and engineering teams

• Strong analytical mindset with experience improving:

  • retention

  • activation

  • re-engagement

  • free-to-paid conversion

• Ability to both build automation logic and write effective lifecycle messaging

Strong Plus

• PLG or freemium business experience

• Experience building lifecycle systems from scratch

• Familiarity with Segment Mixpanel Amplitude or PostHog

• Experience with NPS frameworks and satisfaction scoring

• Experience with AI EdTech or consumer SaaS products

This Role Is NOT For You If

• Your background is mostly campaign execution

• You primarily managed send calendars

• You only worked from existing briefs or systems

• You havent collaborated closely with engineering/product

• Your experience is mostly newsletters or batch campaigns

This role requires systems thinking ownership and strategic decision-making.