Digital Marketing Specialist

About Abbott
Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.

Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A good benefits package incl. medical insurance for the employee and children mobile communication reimbursement.

The Opportunity
This position works out of our Kyiv Ukraine location in the EPD Division.

As the Digital Marketing Specialist youll be responsible for successful implementation of Digital strategy in the country including monitoring of KPIs systematization of advertising tools channels product and audience; selection the most effective marketing mix optimize costs.

What Youll Do:
Track measurement and reporting performance of all marketing campaigns and assess against goals (ROI and KPIs) by closely working with assigned Media/Digital agencies
Execution of media activations in line with agreed media strategy and key performance indicators (KPIs) for market
Media performance tracking and optimization to deliver the best media & business outcomes
Track digital budget and spending commitments for digital partners
Partner with Media Planning agencies to ensure Brand teams have the strongest possible digital media mix across all channels.
Identify trends and insights and optimize spend and performance based on the insights
Support e-Commerce activations/promos
Work directly with the Brand Managers
Brainstorm new and creative growth strategies

Requirements:
From 2-3 years of digital experience: management of various channels like social media networks Google/Meta/YouTube/TikTok Ads website content
Proactive attitude/responsible with high ownership
English - intermediate (ready to discuss)
Power Point Google Analytics Excel skills
Strong analytical skills data orientation and logical thinking

The base pay for this position is

In specific locations the pay range may vary from the range posted.