VP Analytics

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1954 - VP ANALYTICS

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Choreograph: A Leading WPP Media Brand

Choreograph is WPPs global data analytics product and technology company. Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising.

Were endlessly curious. Our team of analytical thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world.

Our UK Analytics team is one of our strongest globally with 120 Analysts providing WPP Medias clients with a full range of Analytics services that make tangible differences to our clients. There are three key teams within Choreograph Analytics UK:

1. Modelling team this is the largest part of the team and is responsible for all of our modelling work including MMM brand health modelling RBA and other bespoke modelling solutions. Most of this teams work is out of scope and sold in as paid for additional service to our clients.
2. Analytics Consultancy this part of the team conducts most other forms of day-to-day analytics for our clients often working closely with the modelling team but not undertaking the modelling themselves. Their responsibilities are broad and are centred around embedding analytics into our day-to-day media planning. Their responsibilities include helping clients with their measurement frameworks using the modelling work done by our teams or external agencies owning the test and learn roadmap setting up and measuring media tests and adding the insight to our PCAs. This team is often included directly in our media planning fees with many people fully FTEd on clients. Their time is also sold on a project basis. Sitting within this team are our three Agency Leads each one acting as the main point of contact between the agency client teams and all our UK Analytics team.
3. Data Science & Solutions team the smallest but still crucial part of the team. This team have two key roles. Firstly they deliver any modelling outside of that undertaken in the Modelling team. Secondly they build bespoke tools and solutions for our UK team which assist the other Analytics teams.

Position Overview

WPP Medias clients are organised into four agency groups in the UK market EssenceMediacom Mindshare T&P and Wavemaker. Each agency team will have its own dedicated Choreograph Analytics Agency Lead. These four roles are all part of the Analytics Consultancy and report into the Head of the Analytics Consultancy.
The Agency Lead for EssenceMediacom is the agencys single point of contact for all Analytics requirements from Choreograph. They will work with the wider Analytics Consultancy team and the Modelling team and where relevant to ensure the timely and quality delivery of all of Choreographs Analytics services for EssenceMediacom.
This will account for 80% of the EssenceMediacom Agency Leads time with the remainder being dedicated to other senior responsibilities for the central Choreograph Analytics team TBD. A significant part of the 80% will be funded by client retainers with small percentages of c.5-10% across key clients.
Summary of time commitment:
80% as the EssenceMediacom Agency Lead of which:
30% FTEd to clients for day-to-day Analytics work
50% the remainder of the role
20% owning a key Analytics team responsibility

Responsibilities (for the main role the 80%)

Keep the EssenceMediacom client teams trained and up to date on our Analytics products and best practices
For any clients with an FTE % against the role delivering the Analytics requirements as specified for that role
Develop a strong relationship with EssenceMediacoms key clients including their effectiveness leads stepping into the media planning process on occasion
Managing all other Analysts that work in the Analytics Consultancy for EssenceMediacom clients
Assisting with day-to-day queries from the media planning teams
Owning the new business pipeline for Analytics services for that agency to ensure that revenue targets are met
Fronting the delivery of all analytics services in partnership with the central team
Working closely with the central Analytics Services teams to facilitate the smooth delivery of client projects:
o Keeping the central team up to date on pipeline opportunities so that they can ensure the required resources are planned for
o Jointly writing proposals
o Checking-in regularly on projects to ensure that they are on track and focused on the required deliverables
o Jointly assisting the team in making the Analytics outputs relevant and actionable for the final delivery
Representing Choreograph Analytics in agency pitches and delivering large parts of the Analytics requirements for pitches leaning on the wider Analytics team appropriately
Sharing the latest Choreograph / industry research and measurement best practice with the agency and its clients

Other responsibilities for the wider Analytics team (the 20%)

Owning partnerships with media owners Meta partner lead

Skills and experience

Experience in marketing effectiveness with a comprehensive knowledge of all marketing measurement and analytics techniques and best practices
Thorough knowledge of media agency operations and the media planning lifecycle
Demonstrable experience in client relationship management with the ability to influence senior stakeholders and translate complex analytical insights into actionable business strategies
Strong commercial acumen with experience in identifying new business opportunities and contributing to revenue growth
Excellent storytelling skills capable of presenting complex data in a clear concise and compelling manner
Experience in leading and mentoring analytical teams fostering a culture of continuous learning and development
Excellent communication and presentation skills both written and verbal with the ability to engage diverse audiences
A proactive and collaborative approach with the ability to work effectively across multiple teams and stakeholders within a large complex organisation

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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