Senior Panel Acquisition Marketing Executive, EMEA
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Job Summary
We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in.
To start a career that is out of the ordinary please apply...
Job Details
What youll be doing
Regional Strategy & Leadership
- Support the development and execution of acquisition marketing strategies across EMEA aligned to business objectives and market needs.
- Collaborate with regional stakeholders sales teams and the Global Panel team to deliver recruitment plans and drive panel growth.
Performance Marketing & Measurement
- Manage and optimise paid acquisition channels including paid search paid social affiliate marketing co-registration programmes SEO and referral programmes.
- Lead performance tracking and attribution best practices to ensure accurate measurement of campaign and partner performance.
- Partner with agency product engineering and analytics teams to improve acquisition tracking measurement and reporting capabilities.
- Analyse campaign and attribution data to identify optimisation opportunities improve ROI and inform investment decisions.
- Monitor campaign performance focusing on cost efficiency lead quality conversion rates and long-term engagement.
Partnerships & Channel Growth
- Manage affiliate programmes and strategic acquisition partnerships across multiple EMEA markets.
- Identify test and scale new acquisition partners and marketing channels.
- Support supplier evaluations contract negotiations and ongoing vendor performance management.
Budget & Optimisation
- Manage acquisition budgets forecasting volumes and tracking performance against agreed targets.
- Collaborate with design and content teams to optimise landing pages creative assets and user journeys that improve conversion rates.
Innovation & Continuous Improvement
- Drive a culture of testing innovation and continuous improvement identifying new opportunities to enhance acquisition performance and efficiency.
The Ideal Skills and Experience
- Experience managing multi-channel digital acquisition or performance marketing campaigns.
- Strong knowledge of paid search paid social affiliate marketing and customer acquisition strategies.
- Experience with marketing attribution conversion tracking and performance measurement frameworks.
- Hands-on experience with Google Tag Manager (GTM) and familiarity with server-side tagging and server-to-server integration concepts.
- Experience working with affiliate tracking platforms such as Tune/HasOffers is desirable.
- Strong analytical skills with the ability to interpret large data sets and convert insights into action.
- Experience using reporting and data visualisation tools to communicate performance trends and business impact.
- Strong commercial awareness and a data-driven approach to decision-making.
- Experience managing budgets forecasting performance and optimising marketing investments.
- Excellent communication and stakeholder management skills with the ability to work effectively across technical and non-technical teams.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- A degree in Marketing Business Analytics or a related field or equivalent professional experience.
Whats in it for you
- The opportunity to influence acquisition performance across a strategically important region.
- Exposure to advanced performance marketing attribution and measurement technologies.
- Collaboration with marketing product engineering and analytics teams across multiple markets.
- Opportunities to develop both technical and commercial expertise.
- A supportive environment that encourages learning innovation and career growth.
- The chance to make a measurable impact on the growth of Kantars global panel communities.
Please note: We cannot offer visa sponsorship for this role.
Location
London South Bank CentralUnited KingdomKantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.
We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.
Kantar is the worlds leading data insights and consulting company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies Kantars 30000 people help the worlds leading organisations succeed and grow.
Required Experience:
Senior IC
