Senior Account Manager, Data & Intelligence

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

As a Senior Manager you elevate our measurementand analyticsfrom reporting to strategic counsel. You will lead more complexprogrammesdesigningbespoke frameworks and delivering deep-dive analyses that directly inform client strategy. You will build strong relationships with senior clients helping them understand not justwhathappened butwhyit happened andwhatthey should do next.

What youll do:

• Design and implement sophisticated measurement and evaluation frameworks aligned with client business objectives and KPIs.
• Develop actionable analytics strategies that translate complex data into meaningful business outcomes.
• Lead strategic performance reviews presenting clear insights trends and recommendations to senior client stakeholders.
• Proactively identify optimization opportunities and provide data-driven recommendations to improve campaign and business performance.
• Integrate and leverage new data sources including business data brand tracking and market research to enhance analytical capabilities.
• Collaborate with cross-functional teams to ensure measurement approaches are comprehensive scalable and aligned with client needs.
• Contribute to new business development by designing measurement methodologies and analytics frameworks for proposals and pitches.
• Mentor coach and support Managers and Analysts fostering professional growth and strengthening team analytical expertise.

Experience that contributes to success:

• Deep expertise in leveraging data for strategic decision-making performance measurement and demonstrating quantifiable impact through insightful analysis
• Expertise and strategic understanding of the media landscape and its influence on culture society and consumer behaviour with a keen interest in how PR campaigns shape public perception and drive brand engagement through insightful analysis.
• Extensive experience leading the use of advanced traditional and social media monitoring and listening platforms (e.g. Brandwatch Traackr Talkwalker Signal AI Meltwater) to gather strategic intelligence.
• Proven expertise in data visualization and ability to craft compelling data stories for executive audiences.
• A track record of staying abreast of emerging data analysis techniques and advanced analytical tools that drive actionable insights and leading their adoption within an organization.
• Exceptional strategic analytical critical thinking and complex problem-solving skills with a laser focus on delivering actionable insights and strategic recommendations.
• Highly detail-oriented with an unwavering commitment to data integrity accuracy and strategic relevance.

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