Performance Marketing Manager

About Caddy Comps

Caddy Comps is the UKs leading golf prize competition platform. Founded in 2021 and based in Stamford Lincolnshire weve awarded over 14m in prizes to more than 30000 winners with a 5-star Trustpilot rating from over 6300 reviews to show for it.

Were now building the marketing team and infrastructure to take us to the next level and this is one of our most important hires.

The Role

Were growing our in-house paid capability and this role leads it.

Your remit is paid social and programmatic display operating across the mix: Meta (Facebook & Instagram) TikTok Ads YouTube Ads and programmatic display the channels that work hardest for a viral content-first brand like ours. (Paid search and organic/SEO sit with our Digital Marketing Executive.)

Youll work in close partnership with the Head of Marketing; what matters is that youre the brand-side owner of performance close to the numbers close to the creative and accountable for the result.

Your core objective is profitable D2C growth with first-purchase profitability as the primary success metric.

This is a doing role for someone whos brilliant at the craft of paid media and wants to apply that brilliance to a brand with viral organic content already proving the demand. Youll have hands-on ownership of structure performance and channel mix and the autonomy to make the calls that move the needle.

Caddy Comps has a product that converts ambassador talent driving cultural reach and a growing engine of organic content to draw from. With our agency partner weve built strong paid foundations now were investing in the in-house team to take it further.

If youre energised by tight margins fast feedback loops viral creative and a product that performs this is the role for you.

Tasks

Paid Media Execution

• Lead paid social and programmatic display in-house with hands-on ownership of strategy and performance across the channel mix
• Run and optimise campaigns across Meta (Facebook & Instagram) TikTok Ads YouTube Ads and programmatic display from prospecting through to retargeting
• Work in close partnership with platforms partners and talent on shared channels and campaigns clear briefs in sharp feedback out no daylight between in-house and partner thinking
• Manage every layer of campaigns you own end-to-end: audience targeting creative setup bid strategy budget pacing and tracking
• Ensure campaigns are always live always optimised and always aligned to the performance targets agreed with the Head of Marketing
• Maintain meticulous account hygiene: naming conventions UTM tagging pixel events and clean attribution

Funnel CRO & Profitability

• Design funnels that work within tight margins optimising AOV CPA and conversion rates
• Own first-purchase profitability as the primary success metric not vanity platform numbers
• Run a structured on-site testing programme landing pages checkout flow and key conversion points partnering with web and product team on implementation
• Treat conversion rate as a paid acquisition lever; every uplift compounds across every pound of spend
• Focus on contribution margin and revenue quality across the full funnel
• Build retargeting and conversion flows that complement prospecting spend rather than duplicate it
• Work with the wider team on offers promotions and AOV-lifting mechanics

Creative & Testing

• Run a structured aggressive testing programme across hooks creatives offers audiences placements and landing pages
• Turn high-performing organic and viral content from the Social Media Manager and Filmmaker into scalable paid acquisition assets
• Build and scale a paid amplification programme for ambassador content including whitelisting partnership ads and creator-led performance creative
• Brief creative for the formats each channel needs across static short-form video long-form video and display
• Design tests with clear hypotheses and rigour; document and share learnings with both the in-house team and our agency partner
• Feed creative performance insights back to the Social Media Manager and Filmmaker to inform what gets made next
• Stay ahead of platform changes ad formats and algorithm updates testing before they become table stakes

Measurement Reporting & Planning

• Own the paid measurement stack Meta CAPI GTM GA4 events server-side tracking and consent across all paid channels
• Maintain attribution discipline as platforms shift track signal loss build the case for tooling upgrades when needed
• Own weekly reporting across all paid channels: spend CPA ROAS contribution margin and blended CAC
• Build and maintain dashboards that give the Head of Marketing a real-time view of paid performance in-house and agency-led activity in one place
• Own annual and quarterly forecasting for paid: budget planning channel-level scenarios and CAC/LTV modelling
• Manage campaign spend accurately against monthly and quarterly budgets no underspend no overspend
• Build the business case for new channels tools or budget shifts backed by numbers not opinion
• Analyse performance by creative audience placement and device to surface actionable optimisation opportunities
• Flag opportunities and risks quickly you dont wait for the weekly report to raise a problem

Requirements

Essential

• 4-5 years hands-on paid media experience with significant time spent managing paid social at meaningful scale (500k annual spend)
• Passion for golf sport or competition-based products
• Proven track record of driving profitable acquisition where first-purchase profitability matters ideally for low-AOV D2C or consumer products
• Deep working expertise across Meta Ads TikTok Ads YouTube Ads and programmatic display campaign structure audience building creative testing Advantage vs. manual iOS signal loss and attribution modelling
• Strong working knowledge of the modern measurement stack: GTM server-side tracking Meta CAPI GA4 and consent frameworks
• Comfortable owning conversion rate optimisation hypothesis-led on-site testing across landing pages and key funnel points
• Confident with forecasting CAC/LTV modelling and building the unit economics case for spend decisions
• Experience working effectively alongside external agencies or strong agency-side experience yourself with the maturity to make the partnership productive
• A relentless optimisation mindset with high standards for execution quality: you check accounts daily you spot trends before they become problems and tagging tracking naming and hygiene all matter to you
• Strong analytical skills: comfortable in spreadsheets GA4 and platform reporting; you find insight in data not just numbers
• A genuine test-and-learn approach with the rigour to design clean tests and the speed to ship them
• Confident proposing bold ideas and owning execution end-to-end

Nice to Have

• Experience scaling paid acquisition for a viral-leaning or content-first brand
• Familiarity with attribution tools (Northbeam Triple Whale or similar) beyond native platform reporting
• Hands-on experience with emerging paid social platforms (Snapchat Pinterest Reddit) or DSPs (DV360 The Trade Desk)
• Experience running paid amplification of creator or ambassador content including whitelisting and partnership ads
• Familiarity with CRO platforms (VWO Optimizely Convert) or customer data platforms
• Understanding of how paid media and CRM/lifecycle work together in a full-funnel context
• Background in DTC e-commerce gaming or subscription businesses where purchase volume and repeat buying matter

Benefits

• Competitive salary based on skill level and experience
• Hybrid working 2 days per week with the team in our Stamford office
• A real seat at the table in a fast-growing challenger brand
• Direct access to the Head of Marketing and leadership team
• The opportunity to shape our in-house paid function as it grows working alongside a strong agency partner
• A business with genuine momentum: strong unit economics an engaged customer base and serious scaling ambitions