Oncology Brand Manager

Job Description

Role Purpose

Oncology is a technically complex competitive and fast moving market. If you want to be part of something truly significant in our company and in the field of cancer treatment in the UK then there is no better opportunity to develop your marketing career.

The Brand & Customer Marketer (BCM) is part of a diverse team of relevant subject matter experts and should be responsive to the business needs. Activities can include leading the cross-functional team development of insights driven strategies operational plans and activities that deliver value and drive the desired behavioural change across all relevant external stakeholder groups thereby delivering the best possible outcomes for our patients our customers and our business.

The BCM translates brand and engagement strategy into high-impact locally relevant execution that supports key customer teams and drives meaningful customer engagement bringing deep local customer account and field insight into planning to ensure strategies are adapted effectively for real-world customer and system needs.

Activities and priorities are developed on a quarterly basis to allow greater flexible delivery on our business objectives. This offers our marketing team more opportunity to gain experience and share learnings across a variety of Oncology business unit activities.

Key Responsibilities:

• Translate brand and engagement strategy into clear account and customerspecific execution plans that drive tailored insightled activity ensuring delivery against strong Key Performance Indicators (KPIs) Objective Key Results (OKRs) with regular review and tracking of performance via analytical tools and dashboards

• Collaborate with Strategic Marketers and Digital Marketers to ensure strategic delivery and operational pull through - aligned connected execution across campaigns.

• Work with DHH and Strategic Insights to ensure KPIs are datadriven evaluated and acted upon.

• Partner with customerfacing teams and crossfunctional colleagues to identify account opportunities barriers and local execution needs and shape co-ordinated execution plans tailored to account variability customer behaviours and segment priorities

• Identify and localise global and HHI assets into UKrelevant customerappropriate content across channels.

• Ensure compliant customerappropriate execution through strong partnership with Medical Compliance and Digital teams.

• Deliver against promotional budgets identifying early any potential under/overspend and flag with budget holder

• Support journey adaptation based on insights customer feedback and execution learnings driving closedloop insight flow from execution back into strategic planning.

Role Expectations & Accountability:

• Work closely with Strategic Marketers to ensure execution reflects strategic intent and delivers locally relevant value.

• Take a leading role in our planning process to develop campaigns and tactics utilising a segmented customer engagement approach specific customer journeys and engagement plans that drive exceptional customer experiences and behaviour change with key customer groups.

• Act as a trusted partner with Digital Marketers Cross Functional colleagues and Field teams to connect digital and field execution seamlessly across all campaigns enabling realworld pullthrough and impact.

• Develop a deep understanding of customer needs through regular external engagement close partnership with field teams to build trusted relationships and insight and active use of multiple data and insight sources.

• Collaborate with DHH and Strategic Insights to ensure datadriven KPIs are identified evaluated and acted upon.

• Ensure compliant customerappropriate execution through partnership with Medical and Compliance.

Skills and Competencies required:

• Understanding of local market dynamics and customer variability.
• Ability to balance strategic intent with practical executable solutions tailored to accounts and customer segments.
• Strong understanding of local market dynamics and customer variability.
• Excellent stakeholder management and crossfunctional collaboration skills.
• Strong customer focus; immersing in customer environments engaging externally and translating insights into actionable outcomes.
• High organisational discipline with commitment to compliance and quality.
• Customercentric mindset with a passion for improving engagement and outcomes including datadriven evaluation of campaign pullthrough.
• Compliance and ethical marketing ensuring all activities adhere to relevant regulations and standards
• Adaptability and flexibility to respond to changing priorities stakeholder needs and evolving market dynamics.

Leadership Behaviours required:

Win as One Team - Partners seamlessly with Strategic Marketing Digital DHH Field Teams Medical and Compliance to drive aligned impactful execution.

Focus on What Matters - Prioritises the initiatives that most improve customer experience account impact and strategic pullthrough.

Act with Urgency - Responds quickly to emerging insights field feedback and customer needs to adjust execution.

Experiment Learn & Adapt - Embraces testandlearn approaches; uses data and local insight to refine and improve execution quality.

Embrace Diversity & Inclusion -Seeks diverse customer field and crossfunctional perspectives to strengthen execution relevance and quality.

Speak Up & Be OpenMinded - Communicates openly surfaces risks early and encourages transparent feedback loops across teams.

Experience required:

• Experience in marketing execution customer engagement or accountbased roles within pharmaceuticals healthcare or other regulated sectors.
• Ensure compliant customerappropriate execution through partnership with Medical and Compliance.
• ABPI Qualification: Advanced Professional Programme for Industry Personnel. It is a requirement of the ABPI Code of Practice that an appropriate exam is sat during the first year of employment in any relevant industry role and is passed within two years
• Proven experience delivering digital and omnichannel marketing initiatives including customer journey development customer experience development and accountlevel execution
• Experience supporting or coordinating brandlevel or localmarket activities such as asset localisation fieldfacing materials or tactical execution.
• Exposure to analytics dashboards and insightdriven optimisation of campaigns.
• Crossfunctional experience with Marketing Medical Compliance Data & Analytics IT and agencies.
• Strong organisational discipline with the ability to manage multiple workflows deliver highquality work and operate within ABPI/governance requirements.

Required Skills:

Preferred Skills:

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