Media Effectiveness Analyst
Job Location:
Job Location:
Manchester - UK
Monthly Salary:
Not Disclosed
Monthly Salary:
Posted on:
6 days ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Role: Media Effectiveness Analyst
Contract: Permanent
Location: Manchester
Recruitment Partner: Kershia Broughton
Are you ready to make a significant impact in the world of media effectiveness Join us atBootsas aMedia Effectiveness Analyst!
What youll be doing:
In this role you will ensure our media strategies deliver maximum commercial value. Your analytical skills will be key in supporting our integrated measurement ecosystem translating data into actionable insights that guide our marketing efforts.
The Media Effectiveness team sits at the heart of Boots marketing organisation ensuring media investment delivers maximum commercial value through integrated evidence-led decision-making. The team works with a network of internal and external partners to combine complementary perspectives (e.g. MMM GEO testing attention creative quality audience measurement and attribution) into one joined-up view of performance.
We value integration clarity curiosity collaboration transparency and quality thinking alongside passion energy and the belief that hard work and teamwork make almost anything possible.
Key responsibilities
What youll need to have (our must-haves):
It would be great if you also have:
Where your brilliance can take you:
At Boots we believe in your potential. You will have opportunities for career development and growth supported by a culture that values collaboration curiosity and continuous improvement.
Rewards designed for you:
A bit about us:
At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Whats next
If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon.
Be brilliant with Boots.
Keywords
Power BI Tableau MMM Attribution models
Contract: Permanent
Location: Manchester
Recruitment Partner: Kershia Broughton
Are you ready to make a significant impact in the world of media effectiveness Join us atBootsas aMedia Effectiveness Analyst!
What youll be doing:
In this role you will ensure our media strategies deliver maximum commercial value. Your analytical skills will be key in supporting our integrated measurement ecosystem translating data into actionable insights that guide our marketing efforts.
The Media Effectiveness team sits at the heart of Boots marketing organisation ensuring media investment delivers maximum commercial value through integrated evidence-led decision-making. The team works with a network of internal and external partners to combine complementary perspectives (e.g. MMM GEO testing attention creative quality audience measurement and attribution) into one joined-up view of performance.
We value integration clarity curiosity collaboration transparency and quality thinking alongside passion energy and the belief that hard work and teamwork make almost anything possible.
Key responsibilities
- Support the full measurement stack including MMM GEO testing creative quality and audience measurement and attribution.
- Assist in the set-up tracking and interpretation of tests summarising outcomes clearly across MMM and GEO tests.
- Contribute to integrated cross-media effectiveness insight by combining evidence from multiple sources into a coherent view.
- Build clear structured reporting and commercially focused storytelling (e.g. What happened / Why / What next).
- Work closely with media creative and measurement partners to ensure effective collaboration data flow and alignment.
- Help integrate outputs from multiple partners into a single coherent performance narrative to support decision-making.
- Champion continuous improvement in measurement approaches processes and insight quality (documentation repeatable methods QA).
What youll need to have (our must-haves):
- Strong analytical skills with a keen attention to detail.
- Ability to structure problems logically and work through them step-by-step.
- Clear communication skills both written and verbal to translate analysis into actionable recommendations.
- Comfort working with data (Excel / Google Sheets).
- A proactive curiosity and willingness to learn about media and measurement.
- Strong collaboration skills to work effectively with multiple partners and stakeholders.
- Basic understanding of MMM attribution or testing methodologies.
- Experience with data visualisation tools (e.g. Power BI Tableau Looker).
It would be great if you also have:
- Exposure to media marketing e-commerce or digital analytics within a brand but open to agency experience.
Where your brilliance can take you:
At Boots we believe in your potential. You will have opportunities for career development and growth supported by a culture that values collaboration curiosity and continuous improvement.
Rewards designed for you:
- Boots Retirement Savings Plan (up to 6% company contribution)
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
- Flexible benefits schemeincluding options for additional holiday discounted gym membership and much more.
A bit about us:
At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Whats next
If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon.
Be brilliant with Boots.
Keywords
Power BI Tableau MMM Attribution models
Required Experience:
IC
About Company
We’re always looking for people who care; people who go the extra mile to change things for the better for our customers, patients and team members. Whether you're looking for a particular opportunity, or maybe you’re not too sure which role you’ll want to apply for – you’ve come to t ... View more
