Market Development Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Title: Insights Marketing Consultant

Salary: Competitive salary starting from 57737 (Depending on Experience)

Location: Peterborough Cambridgeshire

Benefits:

• 25 days annual leave

• Up to 12% Bonus

• Contributory pension scheme - Caterpillar will double the employees contribution Up to 10%

• Contributory share scheme - Caterpillar will match 50% of the employees contribution.

• Optional flexible benefits including access to health and dental care plans EV car lease holiday purchase.

About IPSD

Caterpillars Industrial Power Systems Division (IPSD) designs tests and manufactures 0.5 to 18L Cat and Perkins engines that power over 5000 applications including Marine Petroleum Industrial Applications Electric Generators and Locomotives. Caterpillars company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

The Opportunity

Were looking for an Insights Consultant to join our Global Insights & Market Operations team within IPSDs Sales Marketing Service & Parts (SMSP) division. This role sits at the intersection of research technology and commercial strategy. Youll work closely with our sales marketing & strategy functions to deliver insights on market trends customer signals. Youll use AI and emerging research tools to investigate markets customers competitors and technology trends across the power systems landscape then turn what you find into clear commercially sharp stories that help our sales teams win.

What You Will Do

• Research customers OEMs end-users distributors and competitors across the third-party power systems market using AI tools alongside traditional methods

• Investigate market dynamics: generator demand backup power trends data centre growth industrial applications regulatory shifts and aftermarket opportunities

• Synthesize technical commercial and market signals into a single coherent narrative

• Translate insights into sales-ready outputs: account briefs battle cards talk tracks pitch content and opportunity assessments

• Partner directly with sales teams in the field to understand what theyre hearing from customers and equip them with the right evidence and stories

• Track competitor activity pricing dynamics and product positioning across the third-party power systems space.

• Stay current on emerging AI and research tools and continuously evolve how the team works.

What You Will Have:

• Experience within sales/marketing/strategy/research/commercial analytics insights market ideally with exposure to industrial energy or power systems markets

• Hands-on experience using AI tools (Claude Co-Pilot Perplexity Alphasense or similar) for research synthesis and analysis with a clear view of their strengths and limits

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Working Knowledge:

• Turns customer and field insight into actionable sales narratives

Global Perspective: Knowledge of issues opportunities and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Level Working Knowledge:

• Adapts insights to regional market dynamics and regulatory environments

Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.

Level Working Knowledge:

• Uses AI and synthesis to turn complex signals into clear compelling stories

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

Level Working Knowledge:

• Translates technical content into simple persuasive sales messaging

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.

Level Working Knowledge:

• Partners closely with sales to influence live deals and customer conversations

Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Level Basic Understanding:

• Connects market competitor and pricing insights to commercial strategy

• Intellectual Curiosity resourcefulness and a habit of experimenting with new tools

Nice to Have

• Background in power generation industrial equipment energy or adjacent sectors

• Experience building sales enablement content for technical B2B audiences

• Familiarity with Tableau Power BI Salesforce or similar

• Exposure to distribution or channel-based business models

Additional Information

• This role office based from the office in Peterborough 5 days a week.

• Interview will take place towards the end of June 2026.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For over 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications the criteria for the position may be enhanced to facilitate shortlisting. #LI

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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