Field Marketing Manager

About the role
We are looking for a Field Marketing Manager to join us in London. This role will leadEquiLendsfield marketing activity across EMEA and APAC with responsibility for regional campaign strategy events account-basedmarketingand in-region paid digital marketing. You will ensure regional marketing activity is closely aligned with global demand generation strategy supporting qualifiedpipelinethrough executive events industry conferences digital campaignspartnershipsand targeted accountprogrammes.

This is a hands-on role for a commercially focused marketer who can plan and execute multi-channel regionalprogrammeswhilemaintaininga clear link to pipeline contribution. You will work closely with Sales Account Management Product Marketing Product and Demand Generation teams to ensure regional activity supports measurable commercial outcomes.

What youll do

• Lead the design and execution of field marketing programmes across EMEA and APAC including executive events industry conferences proprietary events account-based marketing and digital campaigns.
• Own and manage regional paid digital channels including paid search and paid social ensuring campaigns are aligned with in-person field activity and regional demand generation objectives.
• Coordinate closely with regional Sales teams and the Business Development function to support integrated planning across digital and field channels.
• Maintain consistent messaging targeting and campaign sequencing across regional touchpoints with a focus on EMEA and APAC market priorities.
• Define and maintain attribution frameworks that connect field activity and digital spend to pipeline creation and progression.
• Provide regular reporting on regional marketing contribution to revenue including campaign performance pipeline impact and budget effectiveness.
• Partner with Sales and Account Management across EMEA and APAC to align marketing focus with account-level priorities territory plans and commercial targets.
• Manage eventlogisticsfor owned and sponsored events including vendor relationships venue selection content coordination on-site execution post-eventfollow-upand nurture activity.
• Develop account-based marketing plans for high-value prospects and existing client accounts across the region in close coordination with Sales.
• Oversee regional content localisation to ensure field and digital assets reflect regional market context regulatory considerations and client priorities.
• Manage regional marketing budgets with discipline ensuring spend is allocated effectively across field and digital activity and tied to measurable commercial impact.
• Maintain relationships with key industry bodies media partners and conference organisers across EMEA and APAC to maximise EquiLends visibility in target markets.
• Ensure all regional marketing activity is delivered in line with global brand standards compliance requirements and corporate messaging frameworks.

What werelooking for

• 7 years of B2B marketing experience in enterprise software or financial technology or equivalent practical experience with a demonstrable focus on field marketing and demand generation.
• Proven experience running field marketing programmes across EMEA and APAC including events executive engagement and account-based programmes in a complex relationship-driven sales environment.
• Hands-on experience managing paid digital channels including paid search and paid social with the ability to coordinate campaigns with broader sales and demand generation activity.
• Strong working knowledge of marketing attribution pipeline reporting and marketing contribution frameworks.
• Experience partnering with regional Sales and Account Management teams to translate commercial priorities into targeted field and digital programmes.
• Practical experience managing event logistics end to end including budgets vendor relationships content coordination post-event follow-up and lead management.
• Familiarity with securities finance capital markets or financial services would be advantageous with the ability to operate effectively in a specialised and technically complex product environment.
• Experience using CRM and marketing automation platforms to support campaign execution lead tracking and pipeline reporting.
• Strong communication and stakeholder management skills with the ability to work effectively across regional Sales teams and global marketing leadership.
• Ability to balance strategic programme design with direct personal execution in a lean team environment.

Why EquiLend

• Be recognised for your contribution through a discretionary annual cash bonus linked to individual and company performance.
• Work flexibly with up to 100 remote working days per calendar year.
• Take time to recharge with generous annual leave plus public holidays.
• Access group life assurance and income protection supporting you and your dependents.
• Private health and dental insurance available from your first day (optional).
• Save for the future through a company pension contribution of 7.5% when you contribute a minimum of 1.5%.

About EquiLend
EquiLend is a global financial technology firm at the center of the securities finance industry. Since 2001 we have built the infrastructure that financial institutions rely on to trade manage and report. This includes products such as our NGT trading platform Post Trade Suite DataLend market intelligence RegTech solutions and EquiLend Clearing Services.

We operate across North America EMEA and Asia-Pacific working with banks broker dealers asset managers and custodians to bring greater efficiency transparency and automation to the securities finance lifecycle. Our teams combine deep market expertise with a focus on building technology that works at scale under real-world conditions for some of the worlds most demanding financial institutions.

EquiLend is Great Place to Work Certified in the U.S. UK Ireland and India and has been recognized as Global Data Provider of the Year and Regulatory Solution of the Year at the Securities Finance Times Industry Excellence Awards 2025.

Diversity & Inclusion
We know that the best solutions come from teams that bring different perspectives backgrounds and ways of thinking to the table. At EquiLend we are committed to building a workplace where everyone feels they belong and aim to reflect this in how we hire develop and support our people.

We are actively working to ensure our teams are as diverse as the global markets and clients we serve. That means creating an environment where different viewpoints are sought out and where people can do their best work regardless of background.

If you require any reasonable adjustments or accommodations at any stage of the recruitment process please let us know and we will work with you to make it happen.

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