Email Marketing Executive

The Role

• This is a hands-on execution role focused primarily on email marketing where you will take ownership of building deploying and optimising campaigns that engage our global audience of electrical engineers. You will work closely with our in house content specialist where you will help to adapt refine and optimise content for email and social audiences. 
• Working closely with the wider marketing team you will play a key role in our transition to Salesforce Marketing Cloud taking ownership of day-to-day campaign execution segmentation and automation.
• Alongside email you will provide light-touch support on social media activity (primarily LinkedIn) ensuring consistent visibility of key campaigns.

Key Responsibilities

• Build test and deploy global email campaigns using Pardot / Salesforce Marketing Cloud ensuring accurate targeting and timely delivery. 
• Refine approved technical content to maximise engagement across subject lines messaging and CTAs.
• Monitor campaign results run A/B tests and use data to continuously improve performance understanding the what why and how behind success and engagement levels. 
• Ensuring all communications are prepared and delivered in line with brand guidelines free from errors and on time.
• Schedule and publish content on LinkedIn and other business channels to support wider campaigns

Qualifications :

Experience & Skills

• Previous experience in B2B environments with hands on involvement of building carrying out email campaigns.
• Confidence in using email or marketing automation tools such as Pardot Mailchimp HubSpot or similar. Use of working on Salesforce Marketing Cloud would be advantageous but not essential. 
• Ability to interpret campaign performance and recommend improvements based on results. 
• Able to manage multiple campaigns follow processes and meet deadlines within a busy global marketing calendar
• Some experience supporting professional social channels (primarily LinkedIn) with understanding that this is a smaller part of the role

What Were Looking For

• Takes pride in delivering high-quality work consistently spotting errors in content formatting and campaign setup that others may miss
• Confident in sharing ideas and suggesting improvements based on performance insights using clear and straightforward language
• Works effectively within a team valuing in-person collaboration regular check-ins and alignment with colleagues

Remote Work :

No

Employment Type :

Full-time