AREA BUSINESS DEVELOPMENT MANAGER-HOME APPLIANCES

Job Title: Area Business Development Manager - Home Appliances
Reports To: Head of Exports / Regional Business Development Manager
Location: Kampala Uganda
Scope: Coverage across multiple regions/sites within Uganda

The role supports the appointed national distributor and oversees business development activities across Uganda or any other assigned territory.
Note: Please note that in line with the requirements of this role applications are invited from Ugandan nationals only.

2.0 Role Purpose
The Area Business Development Manager is responsible for driving growth and expansion of Appliances within Uganda by strengthening distributor performance identifying new business opportunities and ensuring alignment with company standards.

Key Objectives:
Drive sales growth and market expansion for client appliances
Identify onboard and manage sub-distributors and key business partners
Ensure compliance with regulatory requirements and company policies
Promote a strong customer-centric culture and build sustainable win-win relationships

3.0 Key Responsibilities & Deliverables

3.1 Sales Growth & Market Development
Achieve revenue growth targets through the distributor network
Expand market reach by targeting corporates B2B clients institutions supermarkets and independent dealers

3.2 Distributor & Channel Management
Identify appoint and develop sub-distributors in collaboration with the main distributor
Monitor distributor performance stock levels and sales pipeline
Support distributors in logistics operations and regulatory compliance

3.3 Reporting & Market Intelligence
Prepare and submit daily weekly and monthly reports on:
Sales performance
Customer visits
Stock levels and pipeline
Gather and share competitor insights and market trends to support decision-making

3.4 Customer Experience & After-Sales Support
Handle and document customer complaints and ensure timely resolution
Guide customers to appropriate service centers
Support the operationalization of after-sales service and warranty processes

3.5 Product & Marketing Support
Collaborate with Product Managers to recommend new products based on market needs
Develop and share localized marketing initiatives
Support brand visibility through activations promotions and exhibitions

3.6 Team & Partner Performance Management
Monitor and manage KPIs for technicians and service partners
Drive accountability and performance across the value chain

3.7 Financial & Compliance Management
Oversee distributor payments and ensure adherence to agreed credit terms
Ensure compliance with local regulatory requirements

4.0 Qualifications & Experience
Degree or Diploma in Sales Marketing Business Administration or related field
Minimum 57 years experience in sales and business development
Mandatory: Prior experience in selling or handling Home Appliances products
Strong understanding of the Ugandan market dynamics
Proven ability to manage distributors key accounts and large customers
Experience in people management and stakeholder engagement
Proficiency in Microsoft Office (Excel Word Email)

Degree or Diploma in Sales Marketing Business Administration or related field
Minimum 57 years experience in sales and business development
Mandatory: Prior experience in selling or handling Home Appliances products
Strong understanding of the Ugandan market dynamics
Proven ability to manage distributors key accounts and large customers
Experience in people management and stakeholder engagement
Proficiency in Microsoft Office (Excel Word Email)