Brand Manager

We are looking for a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and support their growth within the Bosch Home Comfort Türkiye portfolio.

• Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.
• Strengthen brand positioning awareness and equity through market customer and competitor insights.
• Plan and execute integrated marketing and communication activities including digital campaigns PR social media events and sponsorships.
• Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.
• Support product launches go-to-market strategies and brand activation initiatives in collaboration with relevant stakeholders.
• Manage external agencies business partners and marketing budgets to ensure effective execution of brand activities.
• Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement.
• Collaborate closely with Sales Product Management Communication and other functions to align brand initiatives with business priorities.

Qualifications :

• Bachelors degree in Marketing Business Administration Communication or a related field.
• Minimum 3 years of professional experience in brand management marketing or marketing communications.
• Strong knowledge of brand strategy positioning digital marketing and integrated marketing communications.
• Experience in managing marketing campaigns external agencies and cross-functional projects.
• Strong analytical thinking creativity communication and project management skills.
• Ability to manage multiple brands stakeholders and priorities effectively.
• Very good command of written and spoken English.
• Experience in HVAC or other technical B2B/B2C industries is an advantage.

Remote Work :

No

Employment Type :

Full-time