Marketing Manager, APAC Operating Unit, Centrum (12-Month Maternity Cover)
Taipei City - Taiwan
Job Summary
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
Marketing Manager APAC Operating Unit Centrum (12-Month Maternity Cover)
This is an opportunity to help shape the future growth initiatives for Centrum across APAC.
Working across strategy innovation and communications you will help identify new growth opportunities shape innovation priorities and define the Communications & Activation model that will enable Centrum to win in an increasingly digital and commerce-led world. You will also serve as the business lead for APAC Developed Markets partnering with markets on portfolio strategy innovation communications and business performance.
Partnering closely with cross-functional and market teams you will bring together consumer insight science and commercial thinking to drive growth for one of the worlds leading wellness brands.
Role Responsibilities
What Youll Lead
Drive APAC Growth Strategy & Innovation
- Identify emerging consumer trends category shifts and growth opportunities across APAC.
- Serve as the regional business lead for APAC Developed Markets partnering with markets on growth priorities portfolio strategy communications and innovation.
- Define future growth priorities and innovation opportunities that accelerate sustainable business growth.
- Partner with cross-functional and market teams to translate consumer needs into new products claims formats and experiences.
- Lead innovation development from opportunity identification through commercialization launch and scaling.
Build the APAC Communication & Activation Growth Model
- Define Centrums future Communications & Activation agenda across APAC.
- Define how Centrum can drive growth through social commerce creators retail media partnerships and emerging commerce ecosystems.
- Develop scalable activation frameworks best practices and capabilities that can be adopted across markets.
- Identify opportunities to build brand fame cultural relevance and consumer engagement through new activation approaches.
Why This Role
- Lead key growth innovation and communications initiatives for Centrum across APAC.
- Own the Developed Markets agenda across portfolio innovation and brand growth.
- Influence how one of Haleons biggest global brands grows across the region.
- Build regional experience across strategy innovation communications and commercial activation.
Your areas of knowledge and expertise that matter most for this role
- 7 years of experience in brand marketing portfolio management innovation and/or commercial leadership.
- Experience translating consumer and customer insights into effective communications and sustainable brand share growth
- Experience leading large-scale launches and delivering outcomes through cross-functional collaboration in a matrix organization
- Strong financial acumen including budget management to drive profitable growth
- Experience in digital commerce retail media creator ecosystems or omnichannel activation is a plus.
Job Posting End Date
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Required Experience:
Manager
About Company
About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.