PLG Strategy Lead

THE OPPORTUNITY

Adobe is looking for a leader to analyze structure and continuously improve our Product-Led Growth (PLG) workstreams aligning them with Adobes operating model while protecting the speed autonomy and data-driven decision culture that make PLG effective.

In this role you will define strategy establish cross-functional alignment and build the metrics reporting and governance frameworks required to accelerate product-led business growth. Youll work across Product Engineering Marketing Sales Operations and Customer Success to ensure a unified scalable and high-impact PLG motion that supports Adobes growth ambitions and improves the value of PLG.

WHAT YOULL DO

Analyze & Structure the PLG Workstreams

• Lead a complete assessment of how PLG engines operate including activation loops acquisition channels the data-driven experimentation culture segmentation strategy and quarterly OKR-led planning.

• Define a scalable operating model that preserves PLG speed while aligning with Adobes governance compliance and brand requirements.

• Identify friction points where Adobe systems (e.g. complex user management compliance internal integrations) may slow PLG velocity and create mitigation strategies that prioritize customer value.

Define Integration Strategy & Cross-Company Alignment

• Establish a strategy for how PLG should integrate into Adobes broader product marketing and GTM model.

• Partner with stakeholders across the business to create a unified approach.

• Bring consistency and reduce redundant cross-team requests by creating centralized information-sharing processes and frameworks.

• Help define PLG integration priorities in partnership with cross-functional owners.

Define Metrics Analytics & Reporting Framework

• Build a metrics and taxonomy system to track customer health demand churn PLG funnel performance acquisition signals and activation/expansion loops.

• Align Adobes reporting standards to eliminate discrepancies in signal meanings data structure and KPIs.

• Create dashboards and visibility rhythms (e.g. QBRs OKR reviews VOC inputs) that give the organization insight into the PLG growth engine across all segments.

Operationalize and Scale the Unified PLG Motion

• Define clear rules of engagement escalation paths and cross-functional workflows to operationalize PLG across the end-to-end customer lifecycle from acquisition to retention to expansion.

• Work with Product Marketing CS and Sales to build repeatable playbooks and ensure PLG SLG and hybrid GTM motions function cohesively.

• Support the buildout of new customer training onboarding and lifecycle programs as the combined PLG model scales.

Strategic Leadership & Change Management

• Drive cross-org alignment by facilitating clarity of purpose prioritization and OKR-focused execution across all PLG stakeholders.

• Ensure the integration protects revenue customer trust and employee engagement.

• Influence senior executives with clear strategy documents recommendations and integration plans.

• Build a long-term roadmap for a combined PLG-powered experience aligned to Adobes broader Experience Flywheel and future product vision.

WHAT YOU NEED TO SUCCEED

Required Qualifications

• Experience in PLG growth strategy or product strategy leadership roles.

• Strong experience in cross-functional leadership across product marketing engineering and GTM.

• Deep understanding of PLG mechanics experimentation models and data-driven growth loops (activation retention expansion).

• Proven track record of leading integration efforts or operating model transformations in complex multi-product organizations.

• Ability to synthesize complex cross-org inputs into clear strategic recommendations.

• Strong communication skills with experience influencing SVP/EVP-level leaders.

Preferred Qualifications

• Experience in SEO marketing technologies or multi-modal growth engines.

• Knowledge of enterprise-grade operations models compliance environments and SLGPLG hybrid motions.

• Familiarity with Adobes ecosystem and organizational model.

Success Criteria (First 12 Months)

• A fully defined PLG operating model adopted across Adobe.

• A unified set of metrics reporting frameworks and dashboards in place.

• Clear repeatable cross-functional workflows reducing integration friction across product engineering GTM and customer-facing teams.

• Demonstrated acceleration in activation engagement or expansion driven by improved PLG alignment.

• Establishment of a trusted cross-company cadence (QBRs VOC loops GTM alignment) with all major stakeholders.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

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