Senior AssociateManager – Marketing Technology Specialist
Job Location:
Zürich - Switzerland
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Line of Service
Internal Firm ServicesIndustry/Sector
Not ApplicableSpecialism
IFS - Brand & CommunicationsManagement Level
Senior AssociateJob Description & Summary
We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic fast-paced environment.At PwC Switzerland you will play a critical role in building a future-ready AI-enabled marketing organization working closely with Strategic Marketing Corporate Communications and directly with the business as well as specialist teams in Marketing Operations on- and offshore to deliver scalable high-quality and impactful marketing.
This role sits at the heart of Marketing Operations combining technology data and AI to enable business growth and operational excellence.
- Define and own the marketing technology strategy and roadmap aligned with FY27 priorities
- Lead the modernisation of the marketing tech ecosystem including transition to cloud-native integrated platforms (e.g. Adobe Experience Platform)
- Partner with IT to re-architect and optimise the marketing data foundation and data architecture
- Drive the implementation of an AI-enabled agent-driven marketing operating model across all activities
- Enable scalable high-quality marketing execution through automation standardisation and AI
- Lead the development and optimisation of CRM CMS marketing automation and digital platforms
- Partner with Data & Analytics and Compliance teams in PwC to ensure data quality governance and actionable insights
- Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation audience management and performance marketing
- Enable business-led marketing activation through self-service tools and scalable technology solutions
- Manage relationships with technology partners and vendors (e.g. Adobe Microsoft AI partners)
- Drive continuous optimisation through innovation testing and new capabilities (e.g. AI agents automation tools)
- 68 years of experience in marketing technology digital platforms or marketing operations
- Proven experience in implementing and managing martech ecosystems (CRM CMS automation data platforms)
- Strong understanding of data architecture and data-driven marketing AI and automation in marketing B2B marketing and campaign activation
- Experience working with cloud-based platforms and integrated tech stacks
- Excellent stakeholder management and communication skills
- Analytical mindset with a focus on scalability efficiency and performance
- Ability to work in a fast-paced environment and drive change across teams
- Fluent in English German is a strong advantage
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Education (if blank degree and/or field of study not specified)
Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications (if blank certifications not specified)
Required Skills
Optional Skills
Accepting Feedback Accepting Feedback Active Listening Analytical Thinking Brand Management Communication Communications Strategy Content Marketing Content Strategy Content Writing Creative Design Creativity CRM Software Customer Acquisition Customer Engagement Customer Insight Data-Driven Insights Data Storytelling Digital Marketing Digital Rights Governance Digital Strategies Embracing Change Emotional Regulation Empathy Inclusion 23 moreDesired Languages (If blank desired languages not specified)
Travel Requirements
Available for Work Visa Sponsorship
Government Clearance Required
Job Posting End Date
Required Experience:
Manager
About Company
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by vis ... View more
