Marketing Lead

sommelia. is a Zurich-based e-commerce company selling curated wines online to customers across Switzerland. Were a small fast-moving team on a mission to make discovering and buying great wine simple enjoyable and free of pretension.

Were looking for a Marketing Lead to own brand for sommelia. building the marketing engine that brings new customers to our shop and keeps them coming back.

• Own and execute sommelia.s marketing strategy across paid organic social content and email/CRM channels
• Plan launch and optimize paid acquisition campaigns (Meta Google Ads) to drive traffic conversions and sustainable customer growth
• Build and grow our social media presence including content planning and execution
• Develop and drive our SEO and content strategy to grow organic visibility
• Set up and manage email/CRM lifecycle campaigns (welcome series abandoned cart retention re-engagement)
• Track key marketing metrics (CAC ROAS conversion rate LTV) and use data to continuously improve performance
• Plan and execute seasonal campaigns promotions and product launches
• Work closely with the founders on brand positioning messaging and overall growth strategy
• Manage relationships with external partners freelancers or agencies as needed

• Several years of marketing experience in e-commerce this is a must-have
• Experience marketing wine or other beverage/CPG products is a strong plus; prior experience in wine e-commerce specifically is ideal
• Proven track record running paid acquisition campaigns (Meta/Google Ads) with measurable ROI
• Strong analytical skills comfortable working with performance data and using it to drive decisions
• Hands-on experience with email/CRM platforms (e.g. Klaviyo) and SEO/content marketing
• Excellent written communication skills; German and/or French is a plus for our Swiss customer base
• Entrepreneurial hands-on mindset happy to wear multiple hats in a small fast-moving team
• Based in or willing to flexibly work from Zurich

• Real ownership shape sommelia.s marketing from the ground up with direct input into brand and strategy
• Close collaboration with the founders flat structure fast decisions
• Flexible working hours
• A generous staff allowance on our wine selection