Revenue Marketing Manager to Avinode Group

We are looking for a Revenue Marketing Manager to lead how Avinode Group generates captures and converts demand across the digital customer journey.

This is a strategic commercially driven role with a clear hands-on dimension. You will own our digital journey marketing technology and web presence working closely with Sales Commercial Product Marketing and the wider Marketing team to turn marketing activity into measurable pipeline and revenue.

As the Revenue Marketing Manager at Avinode Group you own the full digital customer journey end-to-end from demand generation through to the destination (our web pages). You also own and manage the marketing technology that powers it. You turn marketing activity into pipeline and revenue working in close partnership with Product Marketing other parts of the marketing function Sales and Commercial.

This is a senior role with a strategic dimension but at the same time clearly operative in its nature that owns revenue marketing as competition increases and our offering to members and new logos grows more complex. Where product marketing owns what we say and to whom you own how we generate capture and convert demand across digital channels. The primary focus is new-logo demand generation complemented by expansion across the existing base which matters more in the segments where the market is already well-penetrated.

• Own the digital customer journey. Take end-to-end ownership of the digital journey from first touch to conversion across our web properties ensuring a coherent optimized path at every touchpoint.

• Demand generation. Plan and run performance-based marketing across digital channels (paid social search SEO email landing pages) with a focus on acquisition conversion and upsell.

• Marketing technology. Own and operate the full marketing technology stack HubSpot as the core platform plus supporting tools including automation lead flows campaign infrastructure and reporting.

• Web ownership. Own Avinodes web pages as the destination of the digital journey from conversion optimization to content and structure. You manage the CMS content and related tasks to ensure a well-functioning converting web page.

• Experimentation. Run growth experiments and A/B tests across copy creative and channels and turn insight into action.

• Pipeline partnership. Partner with Sales and Commercial to align marketing activity with revenue goals MQL definitions and the wider funnel.

• Expansion & retention. Grow revenue within the existing customer base through lifecycle marketing cross-sell and upsell and retention turning current members into expanding accounts not just acquiring new ones.

• Measurement. Measure performance across the funnel report on KPIs and continuously improve ROI and efficiency.

• Pipeline and revenue contribution from marketing (MQLs conversion CAC LTV).

• Performance of the digital journey: traffic conversion rates and web performance.

• Effectiveness and efficiency of the marketing technology stack and automation.

• ROI of demand generation activity across channels.

• Strong command of the digital marketing funnel and performance metrics. Fluent in CAC LTV MQLs and conversion. Practical experience designing and running growth experiments and A/B tests.

• Proven ability to build publish and maintain web pages independently in a CMS including page structure content implementation conversion optimisation tracking and ongoing performance improvements. Not brief-and-review experience build-and-ship experience.

• Data-driven mindset with the ability to analyze performance and act on it based on revenue targets and KPI.

• Ability to independently prioritize and operate across strategy and execution with responsibility for setting the revenue marketing agenda and delivering measurable outcomes.

• Strong collaboration across Sales Product Marketing and Commercial and the ability to drive the agenda internally for revenue marketing.

• Excellent communication and writing skills in English comfortable in writing copy as part of your work.

• At least five years of progressive experience in growth performance revenue or digital marketing including demonstrated ownership of end-to-end marketing activities rather than primarily supporting or coordinating campaigns.

• Proven hands-on ownership of a marketing automation and CRM platform preferably HubSpot including workflows lead nurturing lead scoring lifecycle stages campaign setup data structure and reporting.

• Comfortable working across time zones including occasional meetings with US colleagues.

• Experience developing and executing lifecycle marketing activities for existing customers including cross-sell upsell expansion or retention programs.

• Bachelors degree in marketing business or a related field or equivalent relevant professional experience.

• Experience in business aviation or an adjacent B2B industry is a plus.

We are proud to offer a workplace with high engagement where creativity curiosity and good ideas are always appreciated. At Avinode your voice will be heard and you will have room to shape how we work.

We offer flexible work locations and the freedom to plan your calendar competitive salary and benefits and opportunities to grow through training and learning. You will also be part of our Synergy events where Noders from across the company come together to collaborate share knowledge and have fun which we think matters too.

You will join a company with a small-company feel and a global footprint where your work is visible and where you can make a real impact on how we connect with members prospects and the business aviation community.

Avinode Group offers a fully connected suite of essential software that supports business aviation professionals through the full workflow of managing sourcing and booking aircraft. Founded in the heart of Scandinavia in 2002 we now support more than 1800 members globally with teams across Europe the US and Australia.

Our tools are designed to minimize stress and maximize profit for brokers and operators. The suite includes the worlds leading sourcing platform for air charter making it easy to find aircraft book trips and market aircraft globally. Air charter operators and flight departments use our fully cloud-based fleet management system to make flight operations smoother and our integrated payment solution supports a seamless process from quoting to booking and paying.

Avinode Group is an equal opportunity employer. We care about your skills your experience and who you are as a person.

Employment type: Full-time.
Location: Gothenburg Sweden (hybrid).

Sounds like a great fit You can find more fun facts about our Noders thats what we call ourselves and our culture on our website.

Please apply through the apply button with your CV and cover letter in English as soon as possible. We are not able to accept applications by email. Selections will run continuously so please do not wait to apply.

In this process Avinode Group collaborates with A-hub. If you have any questions about the process please contact Filippa Stenberg at .