Product Marketing Manager

Oneflow is the all-in-one contract platform that helps businesses create negotiate sign and manage contracts throughout their entire lifecycle. We replace clunky PDFs and manual processes with interactive digital contracts designed to deliver a smoother customer experience. Publicly listed and continuously innovating with AI were shaping the future of contract automation.

As Product Marketing Manager youll help define how Oneflow wins in the market from who we target and how we position our products to how we launch price and drive adoption.

What youll do

• Own and evolve our ICP positioning messaging and GTM strategy turning complex product capabilities into clear differentiated customer value.

• Lead or contribute to major product launches from strategy and positioning through internal enablement external activation and post-launch optimisation.

• Partner with Product Sales Marketing Customer Success and Partnerships to turn business priorities into effective GTM plans and ensure consistent messaging across teams.

• Bring customer market and competitive insights into product and commercial decisions through research win/loss analysis competitor intelligence and market analysis.

• Partner on pricing and packaging helping translate product value into compelling commercial propositions.

• Work with rest of the marketing team to turn positioning and product stories into campaigns content and demand-generation initiatives that support pipeline and adoption.

• Act as a connector across teams bringing structure clarity and momentum to complex initiatives and influencing stakeholders without relying on hierarchy.

• Measure success through business impact including win rates ACV pipeline competitive performance product adoption and launch outcomes.

Skills and requirements

• 5 years of hands-on Product Marketing experience in B2B SaaS.

• Strong understanding of ICP positioning messaging GTM product launches and competitive intelligence.

• Experience with pricing and packaging or broader commercial strategy.

• Strong analytical and research skills with the ability to turn customer market and competitive insights into clear recommendations.

• Excellent communicator and presenter who can influence across functions and seniority levels.

• Comfortable moving between strategy and hands-on execution.

• Commercially minded proactive and highly organised with a track record of taking ambiguous problems from idea to execution.

• Curious pragmatic and motivated by getting things done and creating measurable impact.

Why youll love working at Oneflow

• Be part of a growing company with an exceptional culture: our employee Net Promoter Score (eNPS) consistently exceeds the industry average.

• Work alongside a team with a clear vision ambitious goals and well-defined objectives and key results.

• Annual wellness allowance of 5000 SEK.

• Daily breakfast weekly fika and a modern fully equipped office stocked with snacks and beverages.

• Regular team activities and social events that reflect and strengthen our company culture.

• Parental leave top-up to support you during family leave.

• Comprehensive benefits package including pension insurance and access to OpenUp for mental health support and coaching.

• Collaborate with highly skilled and inspiring colleagues from around the world.

Come work with us

We value gender equality and diversity in organisation so we strive for a team that reflects the diversity in todays society. At Oneflow we currently have 34 nationalities and are proud of an extremely diverse workplace.

Our recruitment is based on competence

The recruitment process begins with an interview with Talent Acquisition. Next you will complete a personality and logic test followed by a case case interview and interview with the Hiring Manager. As the last step we conduct reference and a background checks.

We cant wait to meet you!

Visit our website for more information about our product and Oneflow. Visit our career page for more information about our culture and future colleagues.

Visa & relocation note

Please note that Oneflow is currently not providing visa sponsorship or relocation support for this role. Candidates must have the right to work in the location they are applying for.

One more thing before you hit Apply

We really want to get to know you and not the AI version of you. No need to overthink it or try to sound a certain way. We care more about your thoughts and who you are. Speak from the heart and were listening!