Paid Social Manager

• Stockholm
• Hybrid

Since 2003 Lyko has grown from a small e-shop into a full-fledged beauty ecosystem and were continuing to build the best digital beauty experience in the Nordics and beyond. With over 87000 products from 1000 brands were on a mission to elevate our digital experience and Paid Social is where beauty and performance meet at full speed.

This is a global role. Youll be steering how social advertising drives growth across Meta TikTok Snapchat and Pinterest managing significant media investment where every krona is measured against the bottom line and where brand and conversion have to pull in the same direction.

About the role
As Paid Social Manager you own the direction and performance of Paid Social across markets and platforms. This isnt a role about boosting posts and watching reach. Were looking for someone who architects the ad-tech behind the channel the feeds the automation the tracking and then steers the algorithms hard toward business outcomes.

In practice you set the strategy own budget allocation across markets and build the technical and creative-automation frameworks that let Paid Social scale. Youll manage the trade-off between brand building and hard performance targets (POAS/CoS) and defend how youve split the budget between the two. Youll think across channels. Paid Social connects to CRM and SEM and youre accountable for performance against POAS and CoS targets quarter after quarter without losing sight of the wider customer journey.

Your main responsibilities include:

• Building and governing the ad-tech stack: data flow between social platforms and our cloud environment server-side API integrations and accurate attribution
• Advanced feed management and Dynamic Product Ads (DPA) at scale with automation across creative production campaign management and bidding
• Partnering with CRM on first-party data suppression lookalikes and re-engagement across paid and owned channels
• Steering platform algorithms through high-value signals and directing thumb-stopping creative through testing
• Keeping data integrity tight (CAPI Consent Mode) and staying ahead on new platforms and Alpha/Beta features

Who you are
Lyko moves fast and changes direction often. Thats true of the business and its especially true of Paid Social the platforms the privacy landscape and the creative formats all shift faster than most channels can keep up with. We need someone whos energised by that not worn down by it.
Youve probably spent years on the performance side of social: feeds automation server-side tracking attribution. And youve developed real opinions about creative along the way. You can argue for a creative direction in front of brand and defend a bidding strategy in front of analysts. Youre used to working across platforms and markets and youre drawn to roles where the scope is wide and the autonomy real.

In other words you have:

• A background in senior Paid Social strategy across Meta TikTok Snapchat Pinterest ideally global or multi-market
• Experience with account structuring bidding strategies and audience segmentation at scale
• Hands-on experience with feed management and Dynamic Product Ads (DPA)
• Experience with ad-tech and automation
• Experience with attribution across GA4 BigQuery ideally MMM
• A clear point of view on creative and the ability to argue for it
• Strong commercial instinct in the brand-vs-performance trade-off
• The confidence to argue your position with brand people analysts and leadership and the maturity to change your mind when someone makes a better point
• A self-led way of working you dont wait for someone to set your priorities you make a call and defend it

You dont need to tick every single box to apply. We care more about capability perspective and how you think than about counting years or buzzwords. If youve done most of this and youre hungry for the rest we want to hear from you.

Apply without CV or cover letter!

If this sounds exciting and youre eager to apply - go ahead and do it ASAP! Its quick and easy. No CV or cover letter needed instead we ask you to answer a few questions that are valuable for us in our selection process. Please apply as soon as possible but no later than 16th of june.

Do you have questions about the position Contact Seve Michel Head of Online at We look forward to receiving your application!

P.S. Were also looking for a Paid Search Manager so if you know someone (or that someone is you) heres the link Experience:

Manager