Paid marketing specialist

Axo Group is a Nordic digital finance platform: loans credit cards insurance electricity and personal finance across four markets. Three of our brands need someone who runs their paid media every day:

• uScore: a personal finance platform built on insights that pay off (Norway Sweden Finland)

• Elskling: electricity switching (Norway Sweden)

• Insplanet: insurance brokering (Sweden)

This is a new in-house role. You run the accounts yourself end to end. It is a hands-on specialist role not a management role.

Roughly 50-70% Google Ads around 20-30% paid social the rest general digital marketing.

• Google Ads across three brands and three markets. Search first: structure keywords bidding negatives budget pacing etc.

• Paid social. Meta at the core TikTok where it runs. Audiences creative testing and the discipline to stop what doesnt work.

• Weekly numbers. Cost volume CPA and results per brand and market reported without being asked and with a view on what to do next.

• Tracking. Conversion setup feeds UTM discipline and enough understanding of the data flow to spot when a number stops making sense.

• Creative. You produce simple assets yourself with AI (ad variants statics edits) and brief larger productions.

Youre accountable for the gross profit your channels deliver. You work with the two people who own the brand results: they set the priorities you decide how the media gets bought and you push back when the plan and the numbers disagree.

• Fluent Swedish. You write the ad copy yourself mostly in Swedish.

• 2-5 years hands-on with Google Ads search accounts of meaningful size (100.000 sek or more) in-house or at an agency. You can explain a bidding decision in terms of marginal return. Meta at working level.

• Drive and ambition. You proactively ask to better understand your surroundings and suggest improvements as you see them.

• You feel at home with spreadsheets and platform data. You notice when something moves before anyone reports it.

• AI as a working tool. You use AI agents connected to ad platforms and data (for example via MCP) to analyse accounts build reports generate ad variants and automate routine work and you can show workflows youve built yourself.

• Nice to have: Education within fields such as business data science economics marketing or engineering. Experience from regulated categories (finance insurance energy gambling) running paid for several brands at once.

How we work: we steer by results not activity. We run things ourselves and test fast. We say it early when numbers are bad and bring a proposal.

• The accounts are yours. You see the effect of your own decisions in the numbers.

• AI-first is how we work with room to build your own workflows.

• Short distance to decisions. You work directly with the brand owners and report to the Group CGO.

Send your CV and 1-4 paragraphs on why you are interested in this role. Bonus if you can tell us what youve built with AI: a workflow a script an agent or an app at work or in your own time. We read that part closely.

Start: as soon as possible. We interview continuously so apply early.