Media Lead, Northern Europe
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Job Summary
Hello potential future Oatly employee.
Its us the original oat drink company that started in Sweden nearly 30 years ago and we need more brilliant minds to come work with us to keep the momentum going and the oat drink flowing.
Sustainability health and transparency are the core values that guide everything we do. Basically we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planets resources in the process. If youre driven to help us make a positive impact in the world heres your chance to be a change-maker.
We are looking for a Media Lead for our Northern Europe region covering Sweden Denmark Finland Norway Belgium and the Netherlands. This role sits within the Oatly Department of Mind Control (ODMC) and reports to the Executive Creative Director Northern Europe.
As Media Lead youll be at the forefront of driving how we connect with millions of consumers in market and around the world in particular through our primary channel: social. You will be expected to lead on the development of innovative insight-driven media strategies that fuel brand growth and business performance. Youll work closely in your local market team and collaborate with the ECDs Creatives Brand Leads and more to ensure that our media approach is bold effective and aligned with our purpose. We have an in-house Media model so you will be responsible for end-to-end strategy planning buying execution reporting optimization and everything in between. So we are looking for a true Media expert who can think big but also prepared to get hands-on executing media buying in the platforms. You will also be responsible for managing the relationships with other on & offline media partners working closely with our local Brand Leads to find interesting partnerships and opportunities for the market
The role is based in Malmö Sweden although we are open to candidates applying from Stockholm. Full professional proficiency in English is required and Swedish is a bonus!
This next section is for all the bullet point lovers out there:
WHAT WE NEED YOU TO BRING TO THE TABLE:
Strong media strategy experience - you know how to plan run and measure campaigns that actually work especially on social.
A deep understanding of the digital ecosystem and how social fits into the bigger picture.
Confidence in setting clear objectives KPIs and defining what success looks like.
The ability to challenge media plans and think beyond standard approaches.
A strong point of view on measurement benchmarks and performance.
Experience working with major platforms like TikTok Meta and YouTube and getting more out of them than the basics.
Strong collaboration skills - you know how to bring people together across markets and disciplines.
A natural tendency to share knowledge raise standards and improve how teams work.
5 years experience in global brand media digital or communications strategy (agency or in-house).
WHAT WE NEED YOU TO DO:
Develop and execute paid social and media strategies and ensure they deliver against both creative and business goals.
Act as the paid social expert making sure media amplifies the creative idea in the most effective way.
Partner closely with creative and local teams to shape campaigns formats and investments.
Identify risks and opportunities across markets and turn insights into action at scale.
Build and lead platform partnerships (TikTok Meta YouTube) unlocking added-value opportunities.
Own and optimise media budgets across markets ensuring spend delivers maximum impact.
Stay ahead of trends and platform changes and bring that knowledge back into the organisation.
WHO WE NEED YOU TO BE:
An excellent communicator with a collaborative attitude youre a natural team player who works seamlessly with multiple stakeholders on campaign development and activation.
A lover of popular culture consumer trends and social media you cant help but stay up to date on whats happening online and in the real world.
Organised and structured with the ability to manage multiple projects at once while keeping both the big picture and the important details in focus.
Someone who balances perspectiveyou can step back and see the bigger picture but also dive into the detail when it matters.
Curious and open-minded with a willingness to challenge convention and think outside the obvious.
Confident bringing your own point of view while staying open to others ideas you make the work better together not in silos.
Your personal values are aligned with Oatlys guiding principles and youre not afraid to bring your unique perspective talent experience and ideas to the table.
Interested in food sustainability and transforming the global food system for the sake of people and planet.
YOUR APPLICATION:
As you can probably tell were a norm-breaking company. For us diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box and that makes us really sad. So please trust your gut and apply if it feels right.
We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!
We kindly ask that you apply in English.
Apply for the position no later than Sunday July 5 2026.
The Oatly Way
Oatly is a company built on the idea of change. Our mission is to help people upgrade their everyday lives and the health of the planet by making tasteful oat-based food products accessible to a wider audience. Its why we come to work every day. With head office in Malmö and production in Sweden Netherlands China and the US our products are available in almost 30 countries across Europe North America and Asia.
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