Key Account Manager Business Development Manager

About the Role

We are looking for a dynamic Business Development Manager/ Key Account Manager to lead our professional channel expansion in the Nordic region (primarily Sweden and neighboring countries). This role will focus on building and developing key partnerships across sectors such as security networking (PoE) creative printing garden tools and audiovisual solutions helping our products succeed in non-traditional multi-tier distribution environments.

Key Responsibilities

• Develop and execute business strategies for B2B and professional sales channels in the Nordic region.

• Identify engage and manage key accounts including regional distributors installers and service providers.

• Deeply understand local industry structuresinstallers resellers service providers and DIY/professional dealersand tailor expansion plans accordingly.

• Build trust-based relationships with key customers and channel partners to integrate our products into their business models.

• Evaluate channel potential and new business opportunities and propose feasible growth initiatives for each product category.

• Collaborate closely with HQ and product teams to refine GTM strategies (pricing positioning promotions and channel mapping).

• Prepare regular business reports forecasts and performance reviews to support strategic decision-making.

• Play a pivotal role in developing a multi-category commercial presence and establishing our long-term local operations foundation.

• Requirements

• Fluent in Swedish and English with a Bachelors degree or above in Marketing Business or related fields.

• 35 years of experience in B2B or professional channel sales in Northern Europepreferably within security networking AV or creative printing industries.

• Strong understanding of Nordic consumer electronics and enterprise ecosystems; existing relationships with major distributors are a plus.

• Excellent communication negotiation and relationship-building skills across technical and business contexts.

• Capable of market analysis and channel mapping with solid business acumen and data-driven decision ability.

• Self-motivated results-oriented and able to work independently while collaborating with global HQ teams.

• Passionate about emerging technology categories and creative business models.

• Strong teamwork ethic organizational capability and ability to thrive in a fast-evolving multi-category environment.

Location:

• Preferably based in Sweden (Stockholm area) with flexibility to travel across Nordic countries.

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