Head of Distributor Markets & Sales Operations

• Stockholm
• Hybrid

Haglöfs is the progressive outdoor performance brand from Sweden. Since 1914 weve been drawing outside the lines thinking outside the box and living outside our comfort zones. Join us on our quest to encourage exploration both physically and mentally by embracing the outdoors.

About the Role

The Head of Distributor Markets & Sales Operations is a strategic and results-driven Senior Leader to develop manage and grow our overseas distributor relationships and drive smooth operations across our global sales channels. This role will lead a team responsible for managing distributor relationships optimizing sales operations and ensuring an aligned go-to-market approach across all regions.

You will report directly to the Global Director WS and play a pivotal role in shaping Haglöfs approach to distribution and sales as well as the overseas business development.

Key Responsibilities

Distributor Markets & Business Development

• Own Haglöfs distributor strategy across international markets identifying growth opportunities developing strategic partnerships and driving sustainable profitable expansion.
• Ensure ongoing alignment between distributor strategies and Haglöfs overall commercial objectives
• Oversee distributor contract negotiations performance management and long-term relationship development

Sales Operations & Go-to-Market Process

• Own the annual sales planning process across distributor markets.
• Lead commercial forecasting and demand planning together with key stakeholders.
• Govern the global go-to-market process and commercial calendar.
• Drive sales performance through KPIs reporting and continuous process improvement.
• Develop and optimize digital sales tools and commercial reporting capabilities.
• Own the commercial budget and financial performance for the distributor business.
• Deliver agreed sales profitability and market share targets.
• Drive forecast accuracy and commercial planning discipline.
• Monitor seasonal performance and initiate corrective actions where required.
  Leadership & Team Development

• Build develop and mentor a high-performing team of professionals across sales operations merchandising and distributor management.
• Foster a collaborative culture focused on continuous improvement innovation and shared success.
• Develop talent pipeline to become future leaders
• Serve as a member of the Wholesale Leadership Team contributing to the development and execution of Haglöfs commercial strategy.