Experimentation & CRO Lead

SAS is looking for a data-driven and strategic Experimentation & CRO Lead to build and scale the experimentation practice across our digital commercial ecosystem. Sitting in the Digital Sales team within E-Commerce this role is accountable for designing running and institutionalizing an A/B testing program that accelerates conversion revenue and customer value across the end-to-end digital customer journey on Web and App.

This is a leading hands-on builder role with the ability to influence and align work across teams. You will define the experimentation strategy and in close partnership with Digital & IT select and scale the experimentation platform establish governance and guardrails coach teams on hypothesis-driven decision-making and embed a continuous learning culture across the Commercial organisation.

You will operate cross-functionally across Commercial and in close day-to-day collaboration with Digital & IT with shared responsibility for enabling experimentation at scale. You will be the accountable owner of SASs experimentation roadmap and velocity from a commercial perspective with mandate to align and influence prioritisation across product squads ensuring we learn and act faster.

As the owner of the experimentation practice at SAS you will have the mandate and executive sponsorship to shape how the Commercial area learns decides and grows. This is asenior individual contributor role with cross-functional leadership responsibility initially without direct reports.

Your mission is to embed experimentation as the default way SAS learns decides and grows its digital commercial business.

• Build SASs end-to-end experimentation framework including tooling governance standards and operating rhythm in close collaboration with Digital & IT.
• Own and prioritize the experimentation roadmap across the full digital funnel web and app. Define prioritization principles and influence allocation of experimentation capacity across product squads. Proactively identify friction points and revenue opportunities across the core journey and commercial segments translating them into high-impact hypotheses and ensuring they are prioritized and planned into the relevant PM roadmaps.
• Extend experimentation beyond the core funnel into areas such as CRM ancillary merchandising and paid media over time with initial focus on core digital journeys (web and app).
• Work with product leadership to secure dedicated experimentation capacity within product squads to ensure consistent execution and velocity.
• Drive increased experimentation velocity with a clear ambition to scale the number of high-quality experiments.
• Apply AI where it adds practical value such as supporting hypothesis generation segmentation and faster analysis of experiment results.
• Own measurement integrity: Define experimentation-specific success and guardrail metrics in partnership with Analytics validate instrumentation with Digital & IT and protect the business from false positives and vanity wins.
• Translate experiment outcomes into P&L impact: Build the business case for experimentation ensure winning variants are rolled out and feed learnings back into the product and commercial roadmap.
• Build and lead an experimentation community of practice: playbooks templates experiment libraries and regular learning cadences that embed test-and-learn as the default way of working.

You will work as part of the Digital Sales team within the E-Commerce area and operate as the experimentation leader for the broader Commercial organization. Your closest partners will be Ancillary & Retailing and Performance Management as well as Product Managers designers engineers analysts data scientists and commercial stakeholders with a strong working relationship with Digital & IT leadership teams.

You will set the standards govern the practice and proactively identify high-impact experiment opportunities across the commercial funnel. Journey PMs own test planning within their stage roadmaps. As the practice scales a dedicated Experimentation Analyst may support statistical execution and analysis.

As the owner of the experimentation practice at SAS you will have the mandate and executive sponsorship to shape how the Commercial area learns decides and grows.

• About 8 years of experience in product management or growth with at least 3-5 years directly owning experimentation CRO or conversion as a primary mandate in e-commerce travel marketplaces or consumer digital products.
• Proven track record of building or scaling an experimentation practice from an early stageincluding platform selection statistical standards and operating model design.
• Deep expertise in A/B testing and statistical methods:hypothesis design power and sample size calculation frequentist and Bayesian approaches sequential testing MDE guardrail metrics and common pitfalls such as peeking sample ratio mismatch and novelty effects.
• Hands-on experience with experimentation platforms such as OptimizelyStatsigGrowthbook AB Tasty or equivalent and analytics stacks including Adobe Analytics GA4 Amplitude orMixpanel. Familiarity with session tools such asContentsquareor Hotjar.
• Strong commercial acumen and fluency in e-commerce KPIs including conversion rate AOV ancillary revenue CAC ROAS LTV and funnel drop-off combined with the ability to work with data directly including SQL dashboarding and instrumentation validation.
• Experience running experiments across multiple channels including web nativeapp paid media and CRM lifecycle with strong product discovery skills translating qualitative research andbehaviouraldata into high-impact hypotheses.
• Demonstrated ability to influence senior stakeholders across a matrixorganisation with excellent communication and storytelling skills that make complex statistical concepts accessible to non-technical audiences.
• Experience in airline travel high-scale e-commerce or product-led digital businessesis a plus.
• Full professional proficiency in Englishrequired.

At SAS we offer extensive opportunities for professional development in an international fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits including:

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
• Health & Wellness: Access to health and wellness benefits including a newly renovated gym with complimentary classes such as CrossFit and yoga.
• Discounts: Receive discounts from a wide range of brands as well as on transportation to and from airports airport shops hotels and car rentals.
• Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant café and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running tennis outdoor gym sessions kayaking and stand-up paddling with equipment available free of charge.
• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station and commuter trains alongside a network of cycle paths.

• Deadline for application: 05/06/2026. Please send us your CV as soon as possible as interviews are conducted continuously and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email due to GDPR regulations.
• Desired start date: As agreed
• Position: Full time
• This position is based in Frösundavik Solna (Stockholm) and you will be expected to work onsite. Remote work may also be an option depending on the agreement made with your manager.

Come and fly with us!

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