Digital Marketing Partner & Social Media Lead

CGI is seeking a creative data-driven and commercially minded Digital Marketing Partner & Social Media Lead to strengthen CGI Swedens digital presence support business growth and enhance employer branding through targeted digital marketing initiatives.

Working as part of the Sweden Marketing & Communications team this role serves as a trusted digital marketing advisor to Business leaders Marketing Business Partners and Talent Marketing Partners. The role is responsible for developing executing and optimizing integrated digital marketing campaigns that increase market visibility strengthen client engagement generate demand and attract top consulting and technology talent.

Marketing & Communications at CGI operates as a strategic business partner. Success comes from enabling the business to grow strengthen client relationships attract talent and engage Partners through integrated marketing compelling communications data-driven campaigns and consistent brand positioning. This role contributes by translating business priorities into measurable digital marketing initiatives while continuously identifying new opportunities to improve digital performance and audience engagement.

The role combines strategic thinking with hands-on campaign execution and continuously uses data insights and emerging digital trends to optimize performance.


Your future duties and responsibilities

Digital Marketing Strategy & Business Partnership
Partner with Marketing Business Partners to translate business priorities into integrated digital marketing strategies and campaigns.

Act as a trusted digital marketing advisor recommending digital approaches that support business development account growth employer branding and strategic initiatives.

Proactively identify opportunities where digital marketing can strengthen CGIs market visibility client engagement and talent attraction.

Monitor digital marketing trends emerging technologies and platform developments recommending innovative approaches that improve campaign effectiveness.

Account-Based Marketing & Business Growth
Design execute and optimize digital campaigns supporting Account-Based Marketing (ABM) Deal-Based Marketing (DBM) and strategic growth initiatives.

Develop targeted digital programs that increase engagement with executive decision-makers across priority industries including manufacturing retail healthcare government and defense.

Support integrated marketing campaigns that contribute to pipeline development client engagement and business growth.

Social Media Strategy & Digital Engagement
Own and continuously evolve CGI Swedens organic social media strategy ensuring alignment with CGIs global brand and business priorities.

Develop channel strategies that increase engagement strengthen thought leadership and position CGI as a trusted technology and business consulting partner.

Manage social media calendars and proactively identify opportunities to amplify business initiatives client successes events and thought leadership.

Monitor community engagement and foster meaningful interactions with clients prospective candidates and industry communities.

Employer Branding & Talent Marketing
Partner with Talent Marketing Partners and recruitment teams to develop digital campaigns that attract consulting and technology professionals.

Promote CGIs culture values Partner stories and career opportunities through engaging digital content.

Support employer branding initiatives that strengthen CGIs reputation as an employer of choice within the Swedish market.

Content Development & Campaign Execution
Develop compelling digital content including copy campaign messaging visual assets short-form video and social media content.

Collaborate with designers content specialists and business stakeholders to produce engaging digital experiences across multiple channels.

Support integrated marketing campaigns through digital activation across paid owned and earned channels.


Performance Marketing & Optimization
Plan execute and optimize paid digital campaigns with clear business objectives including lead generation engagement talent acquisition and return on investment.

Monitor campaign performance using analytics platforms and marketing technologies providing actionable recommendations for continuous improvement.

Develop dashboards and performance reports that demonstrate marketing impact and support data-driven decision-making.

Collaboration & Continuous Improvement
Collaborate closely with colleagues across the Sweden Marketing & Communications team Business Units Talent Marketing Partners HR and global Marketing & Communications teams to deliver integrated digital marketing initiatives.

Share digital marketing best practices campaign insights and lessons learned to continuously strengthen CGIs digital marketing capabilities.

Contribute to a culture of innovation collaboration and continuous improvement across the Marketing & Communications function.

Required qualifications to be successful in this role

Bachelors degree in Marketing Digital Marketing Communications Business or a related field.

Experience developing and executing digital marketing campaigns within a B2B environment.

Strong understanding of digital marketing channels including paid social organic social media search display advertising email marketing and marketing automation.

Experience supporting Account-Based Marketing (ABM) lead generation or demand generation initiatives.

Experience managing social media strategies and content for corporate brands.

Strong analytical skills with the ability to interpret campaign performance data and translate insights into recommendations.

Experience with digital marketing platforms analytics tools CRM systems and campaign management technologies.

Excellent copywriting communication and stakeholder management skills.

Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail.

Demonstrated curiosity creativity and a proactive mindset with a passion for continuous learning and digital innovation.


Sound interesting
We are looking forward to your application.
Please note that this position could require a background check in accordance to CGI Security policy.

If you have any questions hiring manager is reachable by email but no resumes are accepted thru email due to GDPR.

Director Marketing & Communications - Damir Grcic


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