Dental Professional Marketing Manager – Digital First Engagement

Dental ProfessionalMarketing Manager DigitalFirst Engagement

About the role:

• Drive a digitalfirst professional engagement model for dental professionals in the Nordics.

• Increase recommendation frequency measured through MOAR and related indicators.

• Make Philips easier and more relevant to engage with digitally.

• Generate scalable learnings for DP digital engagement models.

Key responsibilities:

Strategy & Activation

• Translate the WEU Professional Marketing strategy into a local Nordic digital-first activation plan

• Define clear objectives KPIs and success criteria for the digital go-to-market

• Balance speed of learning with professional credibility and compliance.

Digital Professional Marketing & CRM

• Own digital journeys across CRM media and engagement platforms.

• Design and optimize automated education trial and follow-up flows with dentists and dental hygienist.

• Drive excellence in segmentation targeting and content personalization.

• Work closely with digital media and marketing teams and agencies and manage on demand content for dental professionals.

Education KOL & University Engagement

• Develop and execute an education strategy creating high-quality clinically relevant content for dental professionals and students.

• Plan and host webinars and university lectures to educate engage and strengthen professional relationships.

• Identify engage and manage Key Opinion Leaders (KOLs) and other professional stakeholders.

• Build and expand partnerships with dental associations dental universities distributors and professional communities.

Performance & Learning

• Track reach engagement usage and recommendation (MOAR).

• Translate data into actionable insights to drive a seamless personal and effective digital experience.

Stakeholder & Budget Management

• Ensure strong alignment with internal and external colleagues.

• Safeguard E2E consistency across consumer retail and professional touchpoints.

• Own the Professional Marketing A&P budget.

What success looks like:

• More dental professionals are reached and engaged more frequently.

• Philips is perceived as easy and valuable to engage with digitally.

• Recommendation frequency (MOAR) improves measurably.

• Clear scalable learnings are generated for future engagement models.

You are a great fit if you have:

• 610 years of experience in Professional Marketing ideally within Oral Care MedTech or Healthcare.

• Strong experience with digital-first marketing CRM and marketing automation with the support of an external agency.

• Proven exposure to education-based marketing KOL engagement and/or university collaboration.

• Strong analytical skills and confidence working with data dashboards and Excel.

• Experience working in matrix organizations.

• A hands-on test-and-learn mindset and comfort with ambiguity.

• A Masters degree in Business Marketing or related field.

• Fluency in English; Swedish or another Nordic language is a strong advantage.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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