Customer & Commercial Activation Manager Sas Holidays

As a Customer and Commercial Activation Manager you will drive customer acquisition engagement and sales for SAS Holidays through effective campaign management customer activation and CRM initiatives. The role is responsible for translating commercial priorities into impactful customer communications and maximizing the commercial impact of marketing investments.

Responsibilities:

Campaign Execution & Activation
Lead the planning and execution of integrated campaigns across CRM paid owned earned partnership and event channels.
Translate commercial objectives and customer insights into clear briefs for media creative and external agency partners.
Define campaign objectives target audiences key messages budgets timelines and success metrics.
Coordinate internal stakeholders agencies and external partners to ensure successful campaign delivery.
Own the campaign calendar and activation roadmap ensuring launch readiness and timely execution.
Monitor and follow up campaign performance and optimize targeting messaging channel mix and investments based on data and insights.
Drive customer engagement acquisition conversion and retention through effective activation across all channels.

CRM & Customer Activation
Own SAS Holidays CRM strategy priorities and commercial requirements in alignment with business objectives and the broader CRM roadmap.
Define customer audiences offers content and customer journeys to support acquisition engagement conversion and retention.
Lead CRM campaign briefing and prioritization working closely with the central CRM team to ensure successful execution.
Analyze campaign and business performance and use insights to optimize customer value and commercial outcomes.
Collaborate with internal stakeholders and external partners to continuously improve the customer experience.

Performance Tracking & Optimization
Monitor and analyze campaign performance across channels to identify opportunities for growth and optimization.
Optimize campaigns based on real-time data and insights.
Report on campaign KPIs commercial impact and ROI.

Success Metrics
Delivery against revenue and booking targets
Traffic conversion and engagement growth
CRM performance and customer retention
Marketing ROI and campaign effectiveness

7 years of experience in marketing CRM campaign management customer activation digital commerce or a similar commercial role.
Proven track record of driving customer acquisition engagement and revenue growth through multi-channel marketing and CRM activities.
Strong experience with CRM customer lifecycle management segmentation and personalization.
Experience managing marketing budgets and optimizing investments to maximize commercial impact and ROI.
Data-driven mindset with the ability to translate insights into actions and measurable business results.
Strong stakeholder management skills with experience working across multiple teams and external partners.
Experience from the travel airline or hospitality industry is an advantage.

Personal Attributes
Commercially and entrepreneurial minded and results-oriented.
Strategic thinker with a hands-on approach to execution.
Self-driven with a strong sense of ownership and accountability.
Excellent collaboration and communication skills.
Structured and able to manage multiple priorities in a fast-paced environment.

At SAS we offer extensive opportunities for professional development in an international fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits including:
Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
Health & Wellness: Access to health and wellness benefits including a newly renovated gym with complimentary classes such as CrossFit and yoga.
Discounts: Receive discounts from a wide range of brands as well as on transportation to and from airports airport shops hotels and car rentals.
Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant café and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running tennis outdoor gym sessions kayaking and stand-up paddling with equipment available free of charge.
Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station and commuter trains alongside a network of cycle paths.

At SAS we are dedicated to caring for each other delighting our travelers and driving the transformation towards sustainable aviation. As a future colleague on our team youll join a culture where we work collaboratively towards common goals recognize each others contributions and celebrate successes. Our focus is on safe sustainable and punctual execution and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive grow and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!

Deadline for application: 9/9/2026. Please send us your CV as soon as possible as interviews are conducted continuously and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email due to GDPR regulations.
Desired start date: Asap
Position: Fulltime (100%) starting with a 6-month probation period
This position is based in Frösundavik Solna (Stockholm) and you will be expected to work onsite.

Come and fly with us!