CRM Specialist

At ARKET we believe that meaningful customer relationships are built through relevance insight and great experiences. We are now looking for a CRM Specialist to help us strengthen customer engagement loyalty and lifetime value across our global markets.
As a CRM Specialist you will play a key role in developing and executing ARKETs customer relationship management strategy. By combining customer insights data and technology you will create personalized customer experiences that drive both business results and long-term customer relationships.

What you will do

• Develop and optimize CRM strategies customer segmentations and lifecycle communications.
• Create implement and improve automated customer journeys across email and other owned channels.
• Plan and execute campaigns including onboarding loyalty re-engagement win-back and seasonal initiatives.
• Monitor customer behaviour analyse performance and translate insights into actionable recommendations.
• Support and develop CRM communications for ARKETs membership and loyalty initiatives
• Work closely with Marketing E-commerce Customer Experience Tech Data and Creative teams to enhance the customer experience.
• Maintain and develop CRM tools and platforms including segmentation and automation capabilities.
• Ensure CRM activities comply with GDPR and internal data privacy standards.

Who youll work with
You will be part of the Marketing & Communications team and collaborate closely with colleagues across Customer Experience E-commerce Paid Media Data & Analytics and Technology. As ARKET continues to evolve its customer engagement strategy you will play a central role in connecting business goals with customer needs and insights.

Qualifications :

We are looking for someone who has: 

We are looking for someone who has: 

• Solid experience working with CRM customer lifecycle marketing and customer segmentation in an e-commerce or digital business environment. 
• Hands-on experience building and optimising customer journeys automated campaigns and audience segmentations. 
• Experience with CRM and marketing automation platforms such as Emarsys Adobe Campaign CDPs or similar solutions. 
• Strong analytical skills and the ability to translate customer data into commercial actions and recommendations. 
• A solid understanding of CRM best practices and confidence using customer insights segmentation and automation tools to drive business results. 
• The ability to work strategically while also being comfortable operating within systems and platforms on a day-to-day basis. 
• Excellent stakeholder management and collaboration skills. 
• Fluent English communication skills both written and spoken. 

Behaviours based on our values  

• Delivery & Execution: Ability to produce high-quality accurate work prioritise effectively and meet deadlines. You should also be able to demonstrate resilience under pressure. 
• Problem Solving & Judgment: Ability to analyse issues logically use data and evidence to guide decisions & anticipate and address issues before they arise. 
• Communication: Able to communicate clearly in writing and verbally you should be able to explain technical or complex points simply and keep stakeholders informed and updated. 
• Collaboration: Abiloity to work constructively with other colleagues share knowledge and support teammates. You should also be openminded and accept feedback professionally. 
• Adaptable & Curious: You should be able to adjust to changing priorities learns new tools and processes quickly and show curiosity and self-development 

Additional Information :

This is a full time permanent contract based at our Head Office in Södermalm Stockholm  

If you feel this opportunity is exciting feel free to apply by sending in yourCV in Englishas soon as possible but no later than 21st of August 2026. Due to data policies we only accept applications through our career page. 

We value collaboration and believe that great ideas thrive when we work closely together. Therefore this role is primarily office-based with four days per week at the office to foster teamwork and engagement. One day per week youll have the flexibility to work remotely. 

Please note this position is offered on a local contract therefore you should have the legal right to work in Sweden before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.   

WHO WE ARE  

ARKET is a modern-day market with a Nordic soul offering a mix of fashion homeware and a café while having quality sustainability and transparency at the core of our business. ARKETs mission is to democratise quality through widely accessible well-made durable products designed to be used and loved for a long time. Learn more about ARKET here. 

WHY YOULL LOVE WORKING HERE 

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and addition to our staff discount all our employees are included in our H&M Incentive Program HIP. You can read more about our H&M Incentive Program here. 

In addition to this Sweden-based colleagues also receive: 

• 30 days holiday 
• A collective agreement which includes pension and life insurance 
• Wellness benefit 4000kr/year 
• Benify Benefits Portal 

JOIN US 

Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are. We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.   

We look forward to hearing from you  

Remote Work :

No

Employment Type :

Full-time