CRM Manager

At Viaplay Group we entertain millions of people every day through our streaming services radio networks and TV channels. We believe in the power of content not just as a way of telling stories and touching lives but also expanding worlds.

Were looking for the best people to join us on our journey. Right now were searching for aCRM Managerto join on-site in ourStockholm office are you ready to hit play on an exciting career change

As a CRM Manager you will work hands-on throughout the customer messaging process for Viaplay and Allente from copywriting and message templates to campaign setup execution and optimization. Working in Adobe Campaign you will build and send personalized campaigns across channels then analyze performance and apply learnings to improve future activities. You will work closely with Commercial Content Product and Tech teams to deliver relevant customer messaging in the Nordics.

Your responsibilities will include:

• Write engaging copy for email push notifications SMS direct mail and other CRM channels

• Produce messages including content layout assets and configuration

• Build campaigns from scratch defining target audiences business rules and both curated and triggered customer messaging

• Deliver lifecycle campaigns for Viaplay and Allente across multiple markets

• Analyze campaign performance conduct A/B tests and continuously optimize results through data and insights

• Ensure all customer messaging follows brand guidelines legal requirements and established CRM processes

We aspire to constantly improve and to learn something from everything we will be challenged and you will have loads of fun!

You are structured organized and forward-leaning with a go-getter attitude. Passionate about creating great customer messaging you understand how relevant data-driven communication strengthens the customer experience and commercial performance.

You bring:

• At least two years of work experience in CRM Marketing Automation or digital marketing within an international multi-channel D2C and/or B2B environment

• Strong copywriting skills and experience creating engaging customer messaging across digital channels

• An analytical and commercial mindset with a passion for testing learning and continuous optimization

• Hands-on experience with Marketing Automation platforms (e.g. Adobe Campaign Salesforce Marketing Cloud or MessageGears) and familiarity with SQL

• A bachelors or masters degree in business marketing communication or a related field

• Fluent in Swedish and English both written and spoken

• A genuine interest in movies TV series and sports

Its a bonus if you have:

• Project management of complex CRM or marketing automation initiatives such as implementing new datasets system functionality or processes

• An eye for UX and UX writing

• Hands-on knowledge of campaign management CMS and translation tools

• Comfortable collaborating with cross-functional stakeholders

Weve got you covered! 30 days of paid vacation every year an attractive pension and insurance scheme and generous parental leave pay lift.
Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.
A safe space to grow and up-skill. Our learning culture puts you in the drivers seat of your own development.
Entertainment is what we love and entertainment is what we do. So unlimited access to Viaplay seems only fair for you to get to know the product including series & viewing events new release movie rentals linear channels and more.

If this feels like your kind of challenge make sure you apply by attaching your CV here you may also want to add your LinkedIn profile. Please dont send us your application via email because we wont be able to accept it. We do however welcome any questions you may have about this particular position.

Want to learn more about who we are and what we doCheck out our careers pageorfollow us on Instagram! Were only ever a few clicks away.