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Commercial Partnership Lead B2B

Viaplay Group


Job Location:

Stockholm - Sweden

Monthly Salary: Not provided by the employer
Posted: 16 September 2026 (7 hours ago)
Application Deadline: 14 December 2026
Vacancies: 1 Vacancy

Job Summary

At Viaplay Group we entertain millions of people every day through our streaming services radio networks and TV channels. We believe in the power of content not just as a way of telling stories and touching lives but also expanding worlds.

Were looking for the best people to join us on our journey. Right now were searching for a Commercial Partnership Lead B2B to join our Stockholm office are you ready to hit play on an exciting career change

The role

As our Commercial Partnership Lead:

Youll be the key point of contact for our partners building strong relationships and ensuring that we maximise the value of our partnerships across the telecom and media landscape. This role will have a strong focus on go-to-market activities driving joint marketing plans with our B2B partners and ensuring strong visibility for Viaplay our content and our commercial propositions.

This is a versatile role where youll combine commercial strategy partner management analytics and execution. Youll need a strong understanding of the telecom business and how different areas from Pay TV and fixed broadband to mobile work together to create value for both customers and partners.

Youll take ownership of commercial targets and work closely with internal stakeholders and external partners to turn strategy into action. This includes everything from planning and executing campaigns and sales activities to promoting key content and ensuring that our partnerships deliver against revenue and EBIT targets.

Youll be based at Viaplay Groups headquarters in Stockholm and report directly to the Head of B2B & B2C.

What you will do

As Commercial Partnership Lead B2B you will:

  • Develop and drive joint marketing plans with our B2B partners ensuring strong visibility for Viaplay our content and commercial propositions across partner channels.

  • Plan and coordinate go-to-market activities around key content moments product launches and commercial campaigns together with partners and internal marketing teams.

  • Develop and execute plans to deliver agreed commercial targets across our partner business.

  • Own and coordinate campaigns content pushes and sales activities together with our partners.

  • Follow up on and execute existing commercial agreements ensuring commitments are delivered on both sides.

  • Work closely with internal Commercial Content & Curation and Sales teams to align priorities and maximize partner impact.

  • Coordinate key stakeholders internally and externally to ensure Viaplay is effectively positioned promoted and sold through partner channels.

  • Identify opportunities to strengthen existing partnerships and develop new ways of creating commercial value.

  • Monitor performance and ensure that revenue and EBIT are delivered in line with plans and forecasts.

  • Use data market insights and commercial performance to identify opportunities make recommendations and drive action.

  • Take ownership of partner-related initiatives from ideation and planning through to execution and follow-up.

  • Develop and drive joint marketing plans with our B2B partners ensuring strong visibility for Viaplay our content and commercial propositions across partner channels.

  • Plan and coordinate go-to-market activities around key content moments product launches and commercial campaigns together with partners and internal marketing teams.

  • Identify and secure relevant marketing inventory and activation opportunities across partner-owned channels including CRM digital retail and other customer touchpoints.

  • Translate Viaplays content calendar and key sports and entertainment moments into relevant partner activations that drive awareness engagement and sales.

  • Ensure that Viaplay is presented consistently and effectively across partner channels working closely with internal brand creative and content teams on messaging assets and positioning.

  • Track and evaluate partner marketing activities and campaigns using performance insights to optimize future activations and commercial plans.

What were looking for

We understand you may feel confident ticking certain boxes more than others and thats why we always keep an open mind in our recruitment process. But in order to thrive in this role we do believe youll have at least some experience in the following:

Telecom & B2B

  • 5 years of relevant professional experience with a proven track record within the telecom industry.

  • Strong understanding of the telecom business including areas such as Pay TV fixed broadband and mobile.

  • Experience working with B2B partnerships preferably with a background spanning both wholesale and consumer business.

  • A strong understanding of commercial models partner ecosystems and how to create value through strategic partnerships.

  • Experience working with partner marketing commercial campaigns and sales activities is highly desirable.

Commercial & Analytical

  • A strong commercial track record and a clear understanding of revenue profitability and business performance.

  • Experience owning or contributing to budgets forecasts targets and commercial results.

  • Strong analytical skills and the ability to turn data and market insights into actionable recommendations.

  • A strategic and forward-looking mindset combined with the ability to get things done.

  • Experience managing multiple initiatives and stakeholders while keeping a clear focus on business outcomes.

Stakeholder & Relationship Management

  • Strong communication and relationship-building skills with the ability to build trust with both internal and external stakeholders.

  • Experience coordinating across multiple functions and getting different stakeholders aligned around common goals.

  • The confidence to represent Viaplay Group externally and act as a trusted partner in contact.

  • Excellent negotiation influencing and problem-solving skills.

We believe the right person is

Were looking for someone who combines commercial drive with a collaborative and solution-oriented mindset.

Youre likely to be:

  • Driven and proactive you take initiative and create momentum rather than waiting for things to happen.

  • Commercially minded you understand what drives revenue profitability and long-term partner value.

  • Strategic and forward-thinking you can see the bigger picture while still turning strategy into concrete action.

  • Creative and solution-oriented you look for opportunities and find ways forward when challenges arise.

  • Analytical and structured youre comfortable working with data targets and forecasts while keeping multiple priorities on track.

  • Relationship-focused you build strong partnerships and know how to create trust across different organizations.

  • A strong communicator you can confidently represent Viaplay Group and communicate with stakeholders at different levels.

  • A responsible and trusted colleague you take ownership of your work and understand the importance of representing Viaplay Group with integrity.

Above all youre someone who enjoys working in a fast-moving environment is comfortable taking ownership and is motivated by creating tangible commercial results together with others.

What we offer you

Weve got you covered! 30 days of paid vacation every year an attractive pension and insurance scheme and generous parental leave pay lift.

Your wellbeing matters.
We provide you with various wellbeing initiatives including wellness allowance.

A safe space to grow and up-skill.
Our learning culture puts you in the drivers seat of your own development.

Entertainment is what we love and entertainment is what we do
. So unlimited access to Viaplay seems only fair for you to get to know the product including series & viewing events new release movie rentals linear channels and more.

Hit playtoday

If this feels like your kind of challenge make sure you apply by attaching your CV here you may also want to add your LinkedIn profile. Please dont send us your application via email because we wont be able to accept it. We do however welcome any questions you may have about this particular position.

Want to learn more about who we are and what we doCheck out our careers pageorfollow us on Instagram! Were only ever a few clicks away.