Web & Digital Manager (Accounting, Tax, Payroll & Legal services)

Auxadi is the leading firm for International Accounting Tax and Payroll management powered by Technology and amazing People (again 2023 certified as Great Place to Work!)

We support our clients by becoming an international extension of their accounting departments. Our Single Point of Contact model and cloud-based technology platform are clear differentiators of our value proposition.

At Auxadi youll be part of a team of over 300 professionals in 22 jurisdictions serving clients in more than 50 countries and being part of multi-country projects. You will work side by side with colleagues from all over the world developing your professional life in a multicultural environment.

Auxadis spirit is global!

The Web & Digital Manager will be responsible for driving digital engagement lead generation customer insights and online brand visibility across all markets and business units. This role will own the companys digital ecosystem ensuring the website email marketing social media channels and digital acquisition activities operate effectively to support revenue growth.

The successful candidate will combine strategic thinking with hands-on execution andpossessa strong understanding of digital marketing analytics website management customer segmentation and marketing will alsohavestrong stakeholder managementskills with the ability toengage with senior experience and knowledge of international corporate services including legal set-up transfer pricing accounting taxcomplianceisrequired.

Key Roles and Responsibilities

Website Management & Optimization

• Ownmaintain and continuously enhance the corporate website to ensureoptimalperformance usability and user experience

• Coordinate website updates content publishingandtechnical improvements

• Identifyopportunities to improve website conversion rates and customer engagement

• Ensure all website content reflects brand product and commercial objectives

• Monitor website health functionality security and compliance requirements

Digital DemandGeneration

• Develop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectives

• Support Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiatives

• Ensure all website-generated leads are accurately captured tracked and routed through the CRM system

• Monitor lead quality source attribution and conversion performance

Segmentation&CustomerInsights

• Develop audience lists and campaign segmentation to improve targeting and campaign effectiveness

• Analyze customer prospect and behavioral data toidentifytrends and opportunities

• Generate actionable customer insights to support campaign planning and commercial decision-making

Email Marketing

• Develop and execute email marketing strategy

• Create and manage email marketing calendars workflowsandautomation

• Monitor delivery engagement conversion and performance metrics

• Continuouslyoptimizecontent audience segmentation and campaign effectiveness

SEO SEM & AI SearchOptimization

• Develop and execute SEO strategy to improve organic visibility and website traffic

• Manage SEM activities and coordinate paid search initiatives where applicable

• Monitor keyword rankings search performance and competitive digital activity

• Identifyopportunities to improve visibility across emerging AI-powered search environments and digital discovery platforms

• Recommend and implement technical and content improvements to support search performance

Analytics& PerformanceReporting

• Establish regular reporting on website traffic digital engagement lead generation campaign effectiveness and channel performance

• Monitor key digital marketing KPIs and provide recommendations for optimization

• Produce regular dashboards and insights forCMO

• Promote a data-driven approach to digital marketing decision-making

Social MediaStrategy&Execution

• Design execute andmonitorthe companys social media strategy

• Manage content planning publishing schedules and channel performance

• Ensure social activity supports acquisition cross-sellingandbrand objectives

• Monitor audience engagement and identify opportunities to improve reach and effectiveness

• Coordinate with internal stakeholders to generate relevant and timely content

Online Reputation & Third-Party Digital Presence

• Monitor and maintain the companys digital presence across third-party platforms

• Manage online reviews directory listings business profiles and external digital references

• Coordinate responses and corrective actions as appropriate

• Ensure consistency of company information across all digital properties

RequiredExperience

• Spanish and Englishlanguageskills

• Experience managing websites email marketing systems and digital campaigns

• Strong understanding of SEO SEM web analytics and lead generation best practices

• Experience working with marketing automation and customer segmentation tools

• Experienceininternational corporate services including legal set-up transfer pricing accounting tax compliance

The successful candidate will be:

• Highlyanalyticaland data-driven

• Technically proficient with marketing technology platforms

• Commercially minded with a strong focus on measurable outcomes

• Comfortablebalancingstrategyandexecution

• Naturally proactive anddetail-oriented

• Highly organized and capable of managing multiple priorities simultaneously

• An effective communicator who collaborates well acrossvariousstakeholderinmarketing salesoperations client serviceand product teams

Success Measures

In the first six months success will be measured by:

• Growth in qualified digital leads

• Improvements in website traffic engagement and conversion rates

• Increased effectiveness of email marketing campaigns

• Improvement in SEO rankings and organic traffic

• CRM segmentation quality and campaign performance

• Growth and engagement across social media channels

• Accuracy and effectiveness of marketing performance reporting

If you think you can fit in ... we invite you to apply!

Auxadiis a leading international firm providingAccounting Reporting Compliance Payroll Corporate Secretarial (CoSec) and Transfer Pricing services powered by technology and talented professionals.

With300 professionals across 22 jurisdictions we support clients inmore than 50 countries delivering seamless solutions for multi-country operations.

Auxadiis an equal opportunity employer and is strongly committed to promoting equal opportunities in the workplace providing the means to assist all employees in their professional and personal development without tolerating any discrimination.

Auxadis spirit is global!