Software & Solutions Growth Marketing Manager, Graphics Solutions Business

Description -

HP is a proven leader in personal systems and printing delivering innovations that empower people to create interact and inspire like never before. We leverage our market position to extend our leadership in traditional markets and invest in exciting new technologies.

Our Graphics Solutions Business is transforming the printing industry through leading graphics print technologies as well as software services and intelligent automation. HP PrintOS connects demand production and data across the Print Service Provider value chain with solutions including Site Flow Brand Center Nio AI and Production Hub. As we scale our Software & Solutions business we are hiring a GSB Software & Solutions Growth Marketing Manager to build and accelerate the demand adoption and revenue engine behind this portfolio.

If you are our GSB Software & Solutions Growth Marketing Manager you will have an opportunity to:-

• Be a strategic growth partner to the GSB Software & Solutions business team translating business objectives into clear growth marketing strategies with defined audiences channels motions and metrics.
• Own the growth marketing strategy for HPs PSP software and solutions portfolio with measurable objectives tied to pipeline product adoption subscription revenue retention and customer expansion.
• Drive lead generation and sales-led demand creation for solutions that require a high-touch commercial motion partnering closely with Sales to improve lead quality conversion pipeline progression and revenue impact.
• Shape product-led growth motions for solutions where self-service adoption activation product engagement and conversion are critical in partnership with Product Analytics and regional teams.
• Design and optimize the full growth funnel from awareness and acquisition through activation retention expansion and referral using data and experimentation to improve performance at each stage.
• Build integrated campaign strategies across content paid and organic channels webinars events partner user communities ABM and sales activation.
• Partner with CRM and marketing operations teams to translate growth strategies into effective lifecycle programs nurture journeys and customer engagement motions.
• Develop the measurement framework for growth tracking the metrics that matter across sales-led and product-led motions including pipeline conversion adoption subscription revenue retention and expansion.
• Partner across Product Sales Analytics Content & Creative regional marketing and external agencies to ensure an integrated go-to-market approach and a consistent solutions narrative.
  

Education and Experience Required:

• Bachelors degree in business administration marketing or a related field preferred.
• 7 years of marketing experience ideally in B2B SaaS software technology or solutions marketing.
• Proven experience driving B2B demand generation lead generation pipeline creation or sales-led growth motions.
• Experience with product-led growth trial/freemium conversion or usage-based growth is preferred.
• Demonstrated ability to work across commercial product analytics creative and regional teams in a matrixed organization.
• Experience working with agencies or external partners across demand generation content media ABM or campaign execution.
  

Knowledge and Skills:

• Strong understanding of B2B SaaS growth models including sales-led product-led and hybrid go-to-market growth motions.
• Proven ability to build demand generation programs that create qualified sales pipeline and conversion with a focus on lead quality follow-up and revenue impact.
• Strong analytical capability with fluency in the metrics that matter for software and solutions growth including pipeline contribution conversion rates subscription revenue retention churn expansion CAC and payback.
• Uses data and experimentation to diagnose funnel gaps prioritize opportunities and improve performance.
• Able to simplify complex software and solutions into clear compelling customer narratives for PSP audiences.
• Excellent interpersonal skills with the ability to build manage and influence agencies and virtual teams across regions and functions.
• Collaborative commercially minded and able to influence across Product Sales CRM Analytics Content & Creative regional teams and agencies without direct authority.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal