Social Media Strategy Director

About SAMY

We werent built to follow we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first worldhelping brands stay relevant shape culture and build real connections at the speed the world moves. Since 2013 weve grown from a bold idea into a global force: 1200 experts 17 offices 55 markets 22 countries. We launch 40 campaigns a week create one piece of content every minute and generate $500K in revenue every day.

We are Path Finders: curious ambitious and never afraid to challenge whats next.
We dont play it safe. We build whats next.
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Role Mission

Lead the development of social-first strategy for SAMYs clients translating business and brand challenges into culturally relevant creatively ambitious social strategies.

The Social Media Strategy Director will sit within the Strategy team reporting to Nieves Duran Head of Research & Strategy at SAMY and act as the strategic bridge between clients creative social content community and other specialist teams. The role is responsible for setting a clear strategic direction identifying opportunities in emerging social behaviors and creator culture and ensuring that social thinking is embedded in the broader brand and creative agenda.

Key responsibilities

• Lead social strategy for key clients translating business and brand challenges into clear actionable social direction.

• Define the social vision and point of view for brands identifying opportunities across platforms communities creators and emerging behaviours.

• Lead senior client relationships acting as a trusted strategic partner and confidently challenging and guiding clients.

• Connect strategy and creativity working closely with Creative Social Community Content and Account teams to turn strategy into standout work.

• Bring social and cultural intelligence into the agency staying ahead of new platforms formats creators codes and behaviours.

• Set strategic direction across teams creating clarity around priorities audiences territories and creative opportunities.

• Identify new opportunities for SAMY helping strengthen and evolve its social-first proposition.

• Mentor and develop social strategy talent contributing to the growth of the wider Strategy team.

Skills & experience

• Strong experience in social media strategy ideally within a social-first creative or digital agency.

• Proven ability to turn business challenges into clear social strategies and creative direction.

• Strong client leadership and communication skills with experience managing senior stakeholders.

• Deep understanding of social platforms creators communities trends and emerging social behaviours.

• Strong cultural and creative instinct with a clear point of view on what makes brands relevant in social.

• Ability to connect strategy creativity and execution across multidisciplinary teams.

• Comfortable influencing and aligning multiple stakeholders and specialist teams around a common direction.

• Strong strategic thinking storytelling and presentation skills.

• Highly curious proactive and constantly up to date with the evolution of social media.

• Experience working with large brands and complex client environments is a plus.

• Fluent English and Spanish.

Benefits

• Work your way Flexible schedule hybrid work and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters Celebrate your birthday with a day off plus company holidays on December 24th and 31st to recharge.

• Grow with us Global mobility opportunities mentorship parenthood support and a transparent performance-driven compensation framework.

• Be part of the journey Help shape our team through our referral program and enjoy a collaborative social culture backed by a transparent performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder Bold enough to challenge whats possible. Collaborative enough to build it together. Driven enough to make it happen.

We dont just hire for roles we hire for mindset. We look for people who communicate with honesty collaborate without ego embrace change with energy and take real ownership of what they build.

Were not looking for people who think the same were looking for people who want to grow with us.
Heres what it actually looks like to belong here:
Be Kind because respect trust and honest feedback make great teams stronger.
Go Beyond because good is never enough when excellence is the standard.
Craft Together because the best ideas dont happen in silos.
Enjoy the Journey because growth lives outside the comfort zone.
Own It because real impact starts with accountability.
If this feels like your kind of adventure lets build something together.

Diversity & Inclusion
At SAMY difference is not something we accommodate its what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities our different backgrounds perspectives and experiences challenge our thinking sharpen our creativity and push us to build better work and a better company.

We are committed to creating an inclusive accessible and barrier-free environment where everyone feels seen heard and empowered to thrive. And if you need support or adjustments along the way well make sure you have what you need to do your best work.

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