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Senior Product Marketing Manager, Angry Birds Match

Rovio

Job Location:

Barcelona - Spain

Monthly Salary: Not provided by the employer

Posted: 24 October 2026 (5 days ago)

Application Deadline: 24 January 2027

Vacancies: 1 Vacancy

Job Summary

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer Click here.

Get ready to craft joy for millions of players! Were preparing for the exciting global launch of Angry Birds Match our vibrant match-3 title. Were looking for a hands-on Senior Product Marketing Manager to turn our game roadmap into bright GTM campaigns that boost our reach engagement and conversion across the entire marketing funnel.

Youll join our creative international Marketing Team and partner closely with our Marketing Director. Sitting right alongside the game team youll bring fresh player and market insights directly into product discussions. Youll own and run 360-degree marketing plans coordinate platform and brand partnerships and shape the games store presence with your clear vision and energetic approach.

You will have impact and fun at work by:

Creating end-to-end go-to-market strategies and briefs for exciting feature launches seasonal events and brand moments.
Managing the marketing calendar alongside our product roadmap so every release has a clear plan and owner.
Partnering with creative community CRM and external teams to produce inspiring IP-consistent marketing assets.
Shaping cross-channel 360 campaigns with clear reach targets across paid owned and earned media.
Coordinating with our Strategic Partnerships Lead to build pitching decks and secure featuring placements with Apple and Google.
Keeping our iOS and Google Play store pages fresh and collaborating on ASO experiments to boost conversions.
Tracking match-3 market trends and measuring campaign performance to share key learnings with the wider game team.

Experience and skills we are looking for:

You bring 8 years of total gaming marketing experience with 5 years focused specifically on mobile product marketing.
You have a strong understanding of free-to-play mobile game development LiveOps and the full player funnel (UA ASO and onboarding).
You know how to run integrated 360 campaigns that stretch beyond performance UA.
You have experience collaborating with cross-functional game teams external agencies and platform partners.
Youre comfortable reading dashboards working with MMP data and measuring campaign performance.
You craft clear briefs persuasive pitch decks and engaging updates for stakeholders.
Youre organized and comfortable managing multiple creative projects at once.

Youll work in a hybrid setup with two to three days at the office per week. Kindly send us your CV in English. We look forward to speaking to you!

We welcome applicants to use the name they want to be addressed by in the application form regardless of whether it is their legal name.

At Rovio we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying please write to us atemailprotected.

What to expect when you join us

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We may use artificial intelligence (AI) tools to assist our hiring process by identifying candidates whose qualifications and experience most closely match the job profile. All final decisions are always made by our team members.

Required Experience:

Manager

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