Senior Product Adoption & Engagement Specialist

At Preply were all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor craft a personalised learning journey and stay motivated to keep growing. Our approach is human-led tech-enabled - and its creating real impact.

Weve just reached unicorn status with a $150M Series D accelerating our vision to transform education through human-led AI-enhanced learning. Today 100000 tutors teach 90 languages to learners in 180 countries - and were only getting started. As a category-defining company were shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change fuels ambition and drives progress that matters. Joining Preply means helping define the future of education at global scale and building something that truly matters for millions of people every day.

At Preply we take pride in having the largest and most diverse base of tutors among all online learning platforms. Our tutors are central to our vision of powering peoples progress and how we communicate with enable and engage them directly shapes the learning experience for millions. When we get this right tutors grow their skills reach their own professional and financial goals and stay motivated to keep teaching at their best.

The Supply Engagement team owns how Preply changes tutor behaviour at scale through three levers working together: communications community and learning. This role owns the strategy that ties them together. You decide what matters most among everything competing for tutors attention sequence it and design how each behaviour change gets driven from the launch of a new tool policy or programme through the ongoing campaigns and education that drive tutors to adopt it and change how they teach and run their tutoring business on Preply. You dont operate the channels yourself; you set the strategy and collaborate with the specialists such as copywriters community managers and trainers who bring it to life. You own the roadmap end to end and keep it on track.

What youll be doing:

• Own the strategy for how Preply drives tutor behaviour change and tool adoption across launches policies and programmes

• Own the tutor engagement calendar: decide what reaches tutors what waits and in what sequence without overwhelming the audience

• Design cross-channel strategies across communications community and learning working with the specialists who deliver them

• Partner with Product Managers and channel owners to shape a shared plan translating strategic direction into the detailed roadmap that makes it happen

• Bring senior stakeholders clear recommendations why we should and shouldnt do something and the judgment of how it will land then commit and drive it to results

• Define success with Data and own the narrative for why a number moved or didnt
  

The outcomes youll own:

• Tutor behaviour change and adoption getting tutors to adopt the tools and teaching practices that will improve their performance and their learners outcomes

• Engagement outcomes of major launches programmes and campaigns (for example tool adoption rates performance event registrations)

• Tutor sentiment and trust how tutors receive what we roll out whether launches and campaigns land well and build belief in Preply rather than adding noise
  

What you need to succeed:

• Youve done go-to-market or adoption work hands-on across multiple channels

• You have a track record of driving measurable behaviour change amongst large audiences not just running communications or campaigns

• You have 4-6 years in growth lifecycle GTM or audience engagement

• You have a strong orchestration instinct: can break down the communication goal in a complex sequenced multi-channel multi-stakeholder plan.

• You operate with independent judgment bringing senior stakeholders a recommendation and the tradeoffs not options to choose from or work to approve

• You drive cross-functional work without authority aligning teams behind a shared plan through clarity and influence

• You bring structure to complex fast-moving work setting up the systems sequencing and ways of working that keep multiple streams on track

• You have comfort using data to size opportunities set targets and explain results

• You have excellent written and verbal communication with sharp judgment on clarity and tone
  

Nice to have:

• Hands-on experience collaborating with community engagement teams alongside other channels

• Strong user empathy especially for solopreneurs who earn through a platform or run their own business

• Familiarity with marketplace or complex multi product environments: segments with competing needs quality and liquidity

• Experience translating internal product and policy decisions into audience-facing behaviour change

• Understanding of brand voice and tone in a global multicultural organisation
  

What this role is not:

This is not a broadcast communications role and not a single-channel operator role. You wont be deciding email-versus-push for a given message or building the webinar yourself. Youll take the behaviour change were aiming for and design the plan to drive it connecting the work across channels into one coherent story while the specialists own the craft within their part. If youre looking to operate as a pure specialist in one channel this isnt the role. Youll own the plan connect the dots and drive it to real behaviour change and results.

• An open collaborative dynamic and diverse culture;

• A generous monthly allowance for lessons on Learning & Development budget and time off for your self-development;

• A competitive financial package with equity leave allowance and health insurance;

• Not in Barcelona We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

#LI-CM1

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals focus on what matters and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge disagree and commit - We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.

• One Preply - We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.

is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status.

Required Experience:

Senior IC