Senior Marketing Manager, Strategic & Growth Accounts, Europe South, AWS

Amazon Web Services Europe South (Spain Italy and Portugal) is seeking a Senior Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through insight-led personalized marketing initiatives.

The ABM Manager will own the end-to-end strategy and execution of ABM programs working backwards from customer needs to create data-driven multi-channel engagements that accelerate pipeline and revenue growth. This role requires strong project management skills analytical capabilities and the ability to influence and align cross-functional stakeholders including account teams sales managers and partner organizations.


Key job responsibilities
Design and execute ABM campaigns (1:1 1:few) aligned with area and global frameworks that drive measurable business impact
Partner with account teams to translate account priorities into insight-led marketing programs
Develop customer value propositions and orchestrate executive engagement programs that deepen relationships within target accounts
Analyze customer data buying signals and market trends to inform campaign strategy and optimization
Execute multi-channel programs (events digital) that deliver personalized account experiences
Collaborate with demand generation and partner marketing teams to ensure ABM programs integrate with broader go-to-market efforts
Track and report on program performance using data to optimize and scale successful approaches
Drive operational excellence through standardized processes documentation and best practices
Manage program budgets effectively demonstrating frugality while maximizing impact
Collaborate with the global ABM community to share learnings and adopt proven practices

A day in the life
Every day starts with the customer. Youll review account intelligence and buying signals partner with account teams to align on priorities and coordinate joint engagements with Demand Generation team and Partner Marketing. Youll be hands-on - building precision events launching multi-channel campaigns crafting personalized content and orchestrating executive engagement programs. Youll analyze performance data to optimize and scale what works share best practices with the broader ABM community and collaborate across teams to support customers and shared demand drivers across your region. The challenge: turning deep account insights into precision marketing that drives revenue relationships and reputation.

About the team
We are the AWS Europe South Marketing team part of the broader AWS Marketing organization covering Spain Italy and Portugal. We deliver Account-Based Marketing for strategic enterprise customers working closely with account teams to turn deep customer understanding into personalized engagement that earns trust and accelerates business outcomes. We are guided by Amazons Leadership Principles in everything we do. If you thrive in fast-paced environments where you can shape strategy and see direct impact on customers this is the team for you.

- Experience in a business-to-business (B2B) environment high-tech products/services
- Experience building executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results to senior leadership
- Speak write and read fluently in Spanish
- Speak write and read fluently in English and have the ability to take direction in English
- Bachelors degree or MBA in management business administration economics engineering marketing
- 10 years of professional marketing experience across program campaigns operations and events in a BtoB/IT environment in Spain/Portugal.
- Experience with marketing technologies martech stack across marketing automation social media platforms CRM () data analysis and reporting tools.

- Experience in creating account based enterprise marketing plans
- Speak write and read fluently in Portuguese
- Track record of building insight-led engagement programs that drive executive-level relationships pipeline acceleration and revenue growth in complex B2B environments

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