Senior Digital Insights Analyst

At Winning Consulting we are looking for aSenior Digital Insights Analystto join a strategic project for a leading client in the industrial sector.

You will act as a key analytics partner for digital and business teams translating digital performance data into actionable insights business recommendations and measurable improvement opportunities.

Location: Madrid
Working model: Hybrid 2 days per week on-site

Responsibilities

• Analyze digital performance across channels identifying trends opportunities risks and actionable insights.
• Prepare regular performance readouts connecting digital KPIs with business outcomes such as acquisition conversion retention customer engagement and commercial impact.
• Translate data into clear business recommendations helping stakeholders understand what is happening why it is happening and what actions should be taken.
• Detect anomalies or changes in performance early driving hypothesis-led analysis and root-cause investigations.
• Support digital experience and CRO initiatives by identifying friction points conversion opportunities and areas for improvement.
• Ensure data reliability through KPI validation cross-checks consistency reviews and coordination with relevant stakeholders to resolve issues.
• Improve dashboards reporting standards measurement frameworks and documentation ensuring they are useful for decision-making.
• Work closely with digital product marketing data and business teams to support prioritization performance improvement and continuous optimization.

Requirements

• 5years of experience in digital analytics digital business analysis performance analysis or business insights roles.
• Strong ability to translate data into insights recommendations and executive-level conclusions.
• Hands-on experience with GA4 and Power BI.
• Solid knowledge of SQL and Excel for data extraction validation and analysis.
• Fluent English and Spanish.

About Winning Consulting

At Winning Consulting we support our clients through consulting training recruitment and research. We apply scientific thinking and proven methodologies to create sustainable value.

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