PR & Influencer Specialist

PR & Influencer Specialist

Are you passionate about storytelling media relations influencer marketing and social media In this role you will play a key part in shaping and delivering our communications strategy across Spain and Portugal with a strong focus on PR and reputation while leading influencer marketing and social media as key amplification and engagement channels for our consumer business.

You will develop engaging and impactful communications aligned with business objectives and Sonys core values while helping strengthen our visibility and reputation across PR influencer marketing and social media.

You will:

• Lead and execute PR campaigns aligned with business priorities (product launches innovation corporate reputation partnerships CSR) from ideation to delivery.
• Build and maintain strong media relationships across Spain and Portugal including top-tier contacts in technology business lifestyle and consumer media.
• Develop and manage an influencer ecosystem identifying relevant creators (tech lifestyle entertainment) leading briefing negotiation and performance tracking.
• Plan and deliver PR-driven events and launch moments (press events media briefings influencer activations) ensuring high impact strong attendance and media coverage.
• Turn business and product milestones into compelling stories ensuring consistent messaging across media influencers and social channels.
• Own the PR and influencer calendar ensuring alignment with marketing and business objectives.
• Own and lead the social media strategy across key platforms (Instagram TikTok X etc.) ensuring alignment with PR and influencer campaigns.
• Provide guidance and direction to junior resources (e.g. intern) supporting day-to-day social media execution.
• Identify and secure speaking opportunities events and partnerships to increase brand visibility and thought leadership.
• Manage relationships with key external stakeholders including agencies partners and relevant organizations.
• Support crisis communications and issues management when needed.
• Manage budgets and external agencies ensuring efficient and high-quality execution.

You Will Bring

• University degree additional training or equivalent qualification in Communications Marketing Journalism PR or a related field.
• 4 years of experience in PR communications influencer marketing or a related field.
• Proven track record in corporate PR media relations and campaign execution.
• Hands-on experience managing influencer campaigns end-to-end.
• Experience defining and leading social media strategy and content direction.
• Strong storytelling and writing skills with the ability to translate complex topics into engaging narratives.
• Solid understanding of social media platforms trends and analytics tools.
• Experience managing multiple internal stakeholders and aligning them around common objectives.
• Experience briefing and managing agencies and external partners.
• Proactive hands-on and results-oriented mindset
• Interest in technology entertainment and consumer products.
• Fluent Spanish and excellent spoken and written English. Portuguese will be valued.

Your new office

In our Barcelona office you can enjoy a modern and open working environment with unbeatable views of the city. Located in Avenida Diagonal in an energy efficient building it is very convenient to reach the office by public transport. You can enjoy your lunch or coffee in our office kitchen on the terrace next to the lobby or you can walk to one of the many restaurants and shopping centres nearby.

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together respect each other and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys respect their suggestions then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles in a wide range of countries with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion diversity and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sonys purpose to fill the world with emotion through the power of creativity and technology. We want you to bring your unique self to work and help shape our culture.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race colour religion gender citizenship ancestry age physical or mental disability sexual orientation gender identity medical condition or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests please contact us by email at or by mail to: Sony Europe B.V Human Resources Department the Heights Brooklands Surrey KT13 0XW UK. When contacting us please indicate the position you are applying for and the accommodation required.